A report is a concise document written for a particular subject and for a specific audience. It normally sets out and analyses a problem often making any kind of improvements that are needed in future. A report is generally a factual paper so it needs to be written with proper structure. Students all over the world face problems in maintaining a proper structure for a report. Reports should be precise and the content should be well researched as it normally contains facts that has recently happened or is happening. Reports are not only designed to lead people go through them in a structured manner but also enable readers to find information through them easily. Report writing needs proper planning and well researched topics as grades are deducted for trivial topics. A report should be very easy to read and understand even to someone who has little knowledge about the topic or the subject that has been provided. Report writing needs executive summary which provides the purpose and aim of the report that is to be written.
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The following report analyses the overall strategic management procedure followed by the Japan based world-renowned car manufacturing company Toyota Motor Corporation. The company is largely valued due the unique production system implemented by it in providing high quality satisfaction to its global customers. However, Toyota faced difficulties in manufacturing different type of car models belonging to the same production line.Preview Essay
The two reasons why social media became a hot selling cake after 2009 was: • The global recession • The increasing demand of social networking among the customers. The companies have increased their expenditure in online sales over past five years. The concept of viral marketing is quite old. The marketers used to send emails and other online advertisements to popularize the brand. But after 2009, more and more companies came forward to take the opportunity of facebook, twitter, MySpace or Flicker. Though one cannot guarantee the success in this form of promotion, yet the marketers have understood that social networking takes time and have realized the potential of social media. It is a tested and proved fact now that resources devoted through social media can surely bring success to the company. As more and more people are spending hours in surfing internet, marketers are utilizing this aspect in marketing their products. So the small companies such as online marketing companies like Book Bunkers can utilize the social networking sites such as facebook, twitter, LinkedIn or MySpace. The company can register in these social networking sites and create a company page. It can insert the like buttons of this social website page in their own website. This would help to increase the number of likes and popularity of the company.Preview Essay
Procter and Gamble is one of major players in the packaged household product industry. It has always followed the policy of quality product at reasonable price to attract the customers. P&G has an amazing ability to commercialize its products faster than any of its competitors. Due to this reason the company has always earned good revenue and high profit for most of its brands. P&G has implemented three most important strategies for Tide. They wanted to sell what the customers wanted, create value by differentiating their product from the competitors and make a product which is convenient to use. P&G has always tried to position their product differently according to the changing need and preferences of the people. In the detergent market, marketers are launching their detergents in small easy to handle containers at low price. In this way marketers wanted to prove that they were charging less for more. P&G reduced their commercialization and increase their perceived value by introducing Tide with bleach, cold water Tide, Tide with bounce, etc. So by this it could be clearly assumed that P&G has an excellent marketing team to plan out such marketing strategies, so that it always remains the market leader.Preview Essay
The California Department of Motor Vehicle is a state owned agency responsible for issuing licenses to the vehicles and vessels in California. It also regulates and monitors the driving schools, traffic schools and the personal vehicle owners. The agency also performs the task of vehicle registration, renewable of licenses, collection of registration fees and formulating rules and regulations with regards to vehicles and their usage. The agency is a state owned body, so it had a monopoly in the country. But they want to provide efficient services to their customers. For this reason, the director of the company along with the steering committee took steps to plan a business re-engineering project. They monitor each aspect of the business functions of the agency thoroughly. This is done to find those weak points which required to be changed. In this situation when the agency’s motive is to increase their quality of service and performance, re-engineering of the business process is done. Re-engineering involves uprooting the weak points in the system totally, planning out new framework for the solution and finally implementing the designed solution. The business policies supporting these systems also need to be changed along with the new framework. This will not only bring productivity but enhance the performance level of the company as a whole.Preview Essay
The following report analyses the strategic group of the UK based world-renowned retailer Marks & Spencer. The company has gained widespread popularity among its global customers with its home furnishing and clothing division and the food segment. The primary philosophy of the company emphasises on providing high quality service satisfaction to its customers.Preview Essay
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