A report is a concise document written for a particular subject and for a specific audience. It normally sets out and analyses a problem often making any kind of improvements that are needed in future. A report is generally a factual paper so it needs to be written with proper structure. Students all over the world face problems in maintaining a proper structure for a report. Reports should be precise and the content should be well researched as it normally contains facts that has recently happened or is happening. Reports are not only designed to lead people go through them in a structured manner but also enable readers to find information through them easily. Report writing needs proper planning and well researched topics as grades are deducted for trivial topics. A report should be very easy to read and understand even to someone who has little knowledge about the topic or the subject that has been provided. Report writing needs executive summary which provides the purpose and aim of the report that is to be written.
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Traditional media like television, radio and newspapers are tools used by earlier marketers for promoting their products. However, with the progress of time technology developed and gave way to digital media like web pages, websites and social networking sites. The purpose of the paper is to analyze the difference between the traditional and digital media. There is a major difference between both the media in terms of consumer purchasing behavior one of which refers to one-to-one and many-to-many tactics practiced by digital ones. A number of theories and models of consumer behavior like Generic Theory of Buying Behavior, Internal Theory of Buying Behavior, IMP Model, Engel-Kollat Blackwell Model and Interaction model assisted the researcher to determine the major differences between traditional and digital media. The paper further discusses about the SOSTAC planning system used by businesses to build their strategies for marketing their products and also examined the importance of digital communication in making purchase decisions by the buyers. The last section of the paper discusses about the tactics that will assist the users of traditional media to excel in future.Preview Essay
Advancement of technology has lead to digitalization of every product and services used by consumers of which the paper focuses on games, music, films and books. The paper further aims at establishing the fact that non-digital retailer can no longer survive in future after observing the benefits digitalization has brought on people. The fact that digital retailers will excel in future and the non-digital ones will fail in the longer term has been analyzed in the paper from the aspect of competitive advantage, consumer behaviour, customer relationship management and digital marketing practise. Based on this, the researcher provides recommendations to the non-digital retailers using which they can survive in the market. Some of its suggestions include arrangement of moving chairs in movie halls and distribution of free books by the authors to the readers using which the non-digital retailers can establish their place in the market. The mix of traditionalism and digitalization can also help the retailers to attract their potential customers.Preview Essay
Individual Performance Related Pay (IPRP) is a system of reward system that has more of disadvantages compared to its benefits and therefore the purpose of the paper is to evaluate the positive and negative points of the existing reward system used by Cavendish Hall Hotel. Based on this, the researcher recommends a newer performance management system capable of overcoming the shortcomings of IPRP. The paper utilized various theories like Expectancy, Motivational and Equity theory in order to judge the suitability of the IPRP system. This proves that behaviour is influenced by elements like motivation, equity and expectancy. The present reward system of Cavendish Hall Hotel fails to link performance with efforts of all the staff members. As a consequence, the introduction of profit sharing reward technique can have a positive impact on the business of Cavendish Hall leading to increased profitability of it. By adopting the new reward system, the hotel has a chance of meeting the standards of a four star hotel.Preview Essay
The following discussion is centred on the various business strategies that are employed by Britvic Plc. The formulation of strategic processes and procedures assist an organization in achieving its goals in present as well as future. The internal environment of the company has also been analysed by performing a capabilities audit.Preview Essay
Strategic management process is the tool used by managers of a company for delivering better performance. The purpose of the paper is to analyze the situation of Toyota in UK and on the basis of that develop new strategies. The objective of the managers of this company is to implement the plans by using certain methods and lastly evaluate the performance of Toyota. A brief overview of the internal and external analysis of Toyota determines that the demand for automobiles of the company is decreasing. The company enjoys a brand power in the market but since it is temporary, therefore it faces a significant threat. The fact that there is a requirement of re-modelling the value chain process is drawn from the strategy evaluation section of the paper. It can be concluded from the assessment that Toyota has a poor presence in the international market and therefore needs to expand globally.Preview Essay
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