About Marketing

Marketing is a domain of business management that involves various business activities that involves development of strategies and planning for products, branding and advertisement, along with sales and distribution. The subject of marketing management mostly involves elements from economics and competitive strategy that to assess the industry and market in which an organization operates. As a student of this domain, one may have to conduct various associated activities such as Brand Audit, Marketing plan, market research, etc. The marketing department of a company is responsible for improving the brand awareness of a product, thereby improving its sales.

Essays on Marketing

We have found 124 essays on Marketing

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Business Marketing Principles

4 pages (1000 words) , Report

In the following report, the various elements of marketing, the benefits and costs of market orientation and analyses the segmentation and positioning of Tesco PLC have been explored. The micro, macro and internal environment help a business to scan the environment and develop a marketing strategy to increase the sales volume of it. The significance of the same has been evaluated in the following discussions.

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Strategic Marketing Plan of TelePacific Communications

6 pages (1500 words) , Report

This study will try to throw some light on targeting, segmenting and positioning strategy of TelePacific Communications for the service mix of Voice (VOIP) Services and Data Networking application. The company is trying to expand business in Texas and other states of USA. The study will try to analyze product specific marketing strategy of the company. This report will try dissecting target customers of the company in terms of demographics and psychographics. The study will try to discuss future business prospect of the company. The company is trying to improve data collocation service with the help of expanded data center network. Finally, the study will discuss individual product positioning strategy of the company.

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Market Segmenation for Mobile Devices

9 pages (2250 words) , Report

The study will try to throw some light on segmentation strategy of phone manufacturing company. The report will try to analyze market segmentation from the view point of usage pattern. Six different market segments can be segregated in terms of usage pattern and potentiality of buyer. Niche segment and mainstream market are considered as two important features for designing segmentation strategy for the company. The company is trying to manufacture mobile for customers give importance on ecological aspect of the product. They are known as green buyers. Finally, the study will try to focus on different aspects of green technology required to manufacture an environment friendly phone.

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The Importance of Marketing Department in Telecommunication Business

6 pages (1500 words) , Report

This report will try to highlight importance of marketing department in telecommunication business. The study will try to analyze business strategy from the view point of value delivery network. The report will try to understand importance of marketing department from the view point of value proposition offered by the company. Analysis of the key factors of a successful marketing plan will be part of the study. The report will try to understand potentiality of target market from the view point product centric segmentation. Finally, the study will try to prove the importance of marketing department to create a successful business strategy. Understanding marketing strategy in terms of 3V’s approach will be an important part of the study.

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Sales Promotion Practices at Retail Fashion Stores

23 pages (5750 words) , Report

This report will try to throw some light on various sales promotion techniques adopted by companies. The study will try to analyze sales promotion in terms of demographics and psychographics. The report will try to dissect sales promotion as a strategic tool used by company to create brand equity. Objectives of sales promotion are discussed in the second half of the study. A hypothetical comparison between three different retail outlets has been drawn to analyze the application of sales promotion on creating brand equity. Finally, the study will try to discuss various budgeting techniques applied for sales promotion in brief. A hypothetical budget and return on investment calculation is done in the final part of the study.

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Top Marketing Essay Examples for free: Get Topic Ideas for your marketing essays

Marketing Management is a major subject that you’ll have to learn as a student of business administration and management. During your course, you’ll have to come across a lot of theories and models, that you need to implement in your assignments. We understand how much these essays and assignments can be a difficult for you, especially when you have no idea how you need to proceed with your paper. On top of that, these assignments carry a lot of weightage, when it comes to completion of your course module.

Typically, in a module of a marketing course, you’ll need to write papers on various aspects such as market assessment, product development strategies and branding strategies, by using tools and models like PESTLE analysis, Marketing Mix, 3M of marketing communication, etc. Each of the essays and reports that you need to write will test your knowledge and acumen on various parameters such as critical thinking, ability to express views, theoretical knowledge, implementation of theories, organization of thoughts and command over the language. Now as a student, who has just enrolled in a business management course, it is highly unlikely that you will be able to nail those essays on the first go. In fact, even experienced students sometimes stumble around to get their heads around critical marketing essay topics.

Essayexamples4u aims to help you out with even the most critical marketing essays. Our database contains innumerable essays, reports and case studies on the domain of marketing management. So, if you are looking for a new topic or trying to a good idea about how to write a particular topic, you have come to the right place.

Essayexample4u has a vast collection of essays and reports, you will definitely find a few that matches your requirement. The purpose of providing the massive database of free essays is to guide you with the essay writing process. Each and every essay that we are providing for you free of cost are written by expert academic writers. So, you can rest assured about the quality of the papers that you download from us.

We have made sure all the recent vital topics are included in our essay database. You will be able to find essays and research papers on topics like entrepreneurship, marketing plan, branding, social media marketing, consumer behavior, advertising and sales, among others. We have covered a wide range of topics so that you won’t have to go empty hand. Our highly efficient custom search allows you to search for papers based on very specific keywords that enables you to find the right paper instantly.

So, go ahead and search for the marketing essay that you have been looking. Use our essays to get a clear idea about the content of your paper, which can help you fetch good grades for you. Our marketing essays are the best reference papers that you can find across the internet. Make the best use of them. Good Luck!

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