The company has developed Metabical for overweight people and it is the first prescription drug having Food and Drug Administration (FDA) approval (Food and Drug Administration, 2012). Trial phase for the drug was successful because participants reached their weight loss goal within twelve weeks. Although Cambridge Sciences Pharmaceuticals has not decided the final retail price for the drug but it is rumored that the approx retail price would be $3 to $5 per dosage. This report will try to shed some light on viable positioning and marketing plan for Metabical while the study will use the market research report prepared by the company in order to get an idea about the target market. A detailed budget for the marketing communication will be an integrated part of the report.Preview Essay
This study will focus on globalization strategy of an Indian pharmaceutical company. Purpose of the report is to analyze market entry strategy and an opportunity lies in USA pharmaceutical market for an Indian pharmaceutical company. Organization selected for the study is Lupin Ltd which is an Indian MNC catering more than 70 countries across the globe. Following report will show the market environment of USA and entry opportunities for Lupin in USA market and best suited marketing strategy for Lupin to cater USA market. This study will also focus on the competition level in pharmaceutical market and future prospect for Lupin to establish itself in the USA market as a pharmaceutical giant.Preview Essay
In the following report, the new product, named ‘MOVE’, launched by the Swedish car giant VOLVO has been explored. Purpose of the report is to show how VOLVO can create awareness for ‘Test Drive’ in their target customer segment. The integrated marketing communication strategies employed by VOLVO has also been evaluated in the following report.Preview Essay
In the following discussions, the different marketing models used by Nokia to sustain in market have been evaluated. For detailed analysis of the same, different analysis tools and frameworks such as PESTLE, Porter's Five Forces of Competition and SWOT analysis framework has been employed.Preview Essay
In the following report, the critical success factor of John Lewis has been evaluated. For the same, customer and competitors of the firm have been analysed, along with the segmentation, targeting and positioning practices applied by the company. Furthermore, the external environmental factors affecting the business of the firm has also been explored.Preview Essay
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