About Marketing

Marketing is a domain of business management that involves various business activities that involves development of strategies and planning for products, branding and advertisement, along with sales and distribution. The subject of marketing management mostly involves elements from economics and competitive strategy that to assess the industry and market in which an organization operates. As a student of this domain, one may have to conduct various associated activities such as Brand Audit, Marketing plan, market research, etc. The marketing department of a company is responsible for improving the brand awareness of a product, thereby improving its sales.

Essays on Marketing

We have found 124 essays on Marketing


Metabical Marketing Plan for Cambridge Science Pharmaceutical

3 pages (750 words) , Report

The company has developed Metabical for overweight people and it is the first prescription drug having Food and Drug Administration (FDA) approval (Food and Drug Administration, 2012). Trial phase for the drug was successful because participants reached their weight loss goal within twelve weeks. Although Cambridge Sciences Pharmaceuticals has not decided the final retail price for the drug but it is rumored that the approx retail price would be $3 to $5 per dosage. This report will try to shed some light on viable positioning and marketing plan for Metabical while the study will use the market research report prepared by the company in order to get an idea about the target market. A detailed budget for the marketing communication will be an integrated part of the report.

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Globalization strategy of Lupin pharmaceutical company

9 pages (2250 words) , Report

This study will focus on globalization strategy of an Indian pharmaceutical company. Purpose of the report is to analyze market entry strategy and an opportunity lies in USA pharmaceutical market for an Indian pharmaceutical company. Organization selected for the study is Lupin Ltd which is an Indian MNC catering more than 70 countries across the globe. Following report will show the market environment of USA and entry opportunities for Lupin in USA market and best suited marketing strategy for Lupin to cater USA market. This study will also focus on the competition level in pharmaceutical market and future prospect for Lupin to establish itself in the USA market as a pharmaceutical giant.

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Context Analysis and IMC Recommendation for Volvo

18 pages (4500 words) , Report

In the following report, the new product, named ‘MOVE’, launched by the Swedish car giant VOLVO has been explored. Purpose of the report is to show how VOLVO can create awareness for ‘Test Drive’ in their target customer segment. The integrated marketing communication strategies employed by VOLVO has also been evaluated in the following report.

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Marketing Strategy of Nokia

7 pages (1750 words) , Report

In the following discussions, the different marketing models used by Nokia to sustain in market have been evaluated. For detailed analysis of the same, different analysis tools and frameworks such as PESTLE, Porter's Five Forces of Competition and SWOT analysis framework has been employed.

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Critical Success Factor Report of John Lewis

4 pages (1000 words) , Report

In the following report, the critical success factor of John Lewis has been evaluated. For the same, customer and competitors of the firm have been analysed, along with the segmentation, targeting and positioning practices applied by the company. Furthermore, the external environmental factors affecting the business of the firm has also been explored.

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Top Marketing Essay Examples for free: Get Topic Ideas for your marketing essays

Marketing Management is a major subject that you’ll have to learn as a student of business administration and management. During your course, you’ll have to come across a lot of theories and models, that you need to implement in your assignments. We understand how much these essays and assignments can be a difficult for you, especially when you have no idea how you need to proceed with your paper. On top of that, these assignments carry a lot of weightage, when it comes to completion of your course module.

Typically, in a module of a marketing course, you’ll need to write papers on various aspects such as market assessment, product development strategies and branding strategies, by using tools and models like PESTLE analysis, Marketing Mix, 3M of marketing communication, etc. Each of the essays and reports that you need to write will test your knowledge and acumen on various parameters such as critical thinking, ability to express views, theoretical knowledge, implementation of theories, organization of thoughts and command over the language. Now as a student, who has just enrolled in a business management course, it is highly unlikely that you will be able to nail those essays on the first go. In fact, even experienced students sometimes stumble around to get their heads around critical marketing essay topics.

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