Sales and marketing procedure can be considered as one of the major functions of any organisation. The marketing techniques and sales procedures of various organisations are facing rapid changes due to continuous development of technologies. This rapid development is enabling the population to easily access the details about any organisation and its offering from different corners of the world (Cho, Bae & Park, 2013). Digital marketing procedure is assisting organisations to custom their sales and marketing techniques as per the consumer behaviour. In today’s global environment marketers are developing digital strategies which are assisting them to secure a competitive position in the market. This contemporary issue of marketing has provided a great impact on the global retail businesses. Most of the retail businesses are promptly shifting their traditional marketing approach to the digital marketing approach. This procedure is also allowing them to shift the consumer behaviour pattern. On the other hand, the inefficiency in digital marketing and promotional procedure is adversely affecting a number of organisations in terms of their global reputation and market growth (Belch & Belch, 2003). The further discussion will evaluate the impact of inadequate and slow online sales and promotional procedure on the market growth as well as global reputation of WM Morrison Supermarket Plc. Over the last few years Morrisons had confronted huge competition from the local as well as global market competitors due to the rapid development of the digital marketing and sales procedure. Currently, the organisation has secured the fourth position within the largest supermarket chains of the United Kingdom. This organisation was established by William Morrison in 1899 as a single convenience store. Currently the organisation possesses 113 local stores and 515 superstores across Wales, Scotland and England. The major competitors of the organisation are Tesco, Sainsbury’s and Asda (Hall, 2013).Preview Essay
Traditional media like television, radio and newspapers are tools used by earlier marketers for promoting their products. However, with the progress of time technology developed and gave way to digital media like web pages, websites and social networking sites. The purpose of the paper is to analyze the difference between the traditional and digital media. There is a major difference between both the media in terms of consumer purchasing behavior one of which refers to one-to-one and many-to-many tactics practiced by digital ones. A number of theories and models of consumer behavior like Generic Theory of Buying Behavior, Internal Theory of Buying Behavior, IMP Model, Engel-Kollat Blackwell Model and Interaction model assisted the researcher to determine the major differences between traditional and digital media. The paper further discusses about the SOSTAC planning system used by businesses to build their strategies for marketing their products and also examined the importance of digital communication in making purchase decisions by the buyers. The last section of the paper discusses about the tactics that will assist the users of traditional media to excel in future.Preview Essay
Advancement of technology has lead to digitalization of every product and services used by consumers of which the paper focuses on games, music, films and books. The paper further aims at establishing the fact that non-digital retailer can no longer survive in future after observing the benefits digitalization has brought on people. The fact that digital retailers will excel in future and the non-digital ones will fail in the longer term has been analyzed in the paper from the aspect of competitive advantage, consumer behaviour, customer relationship management and digital marketing practise. Based on this, the researcher provides recommendations to the non-digital retailers using which they can survive in the market. Some of its suggestions include arrangement of moving chairs in movie halls and distribution of free books by the authors to the readers using which the non-digital retailers can establish their place in the market. The mix of traditionalism and digitalization can also help the retailers to attract their potential customers.Preview Essay
In the following research proposal, the importance of establishing ethical clothing businesses in the UK has been explored. The significance of ethics and its relations with consumer buying behaviour has been evaluated. Furthermore, the applied research methods have also been highlighted in the discussions of the paper.Preview Essay
In the following discussions, the impact of social media and its significance on the marketing processes have been evaluated. Furthermore, the shift in the traditional marketing practices and towards the digital marketing techniques has also been explored. Additionally, the advantages and disadvantages of social media marketing practices have been evaluated as well.Preview Essay
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