About Marketing

Marketing is a domain of business management that involves various business activities that involves development of strategies and planning for products, branding and advertisement, along with sales and distribution. The subject of marketing management mostly involves elements from economics and competitive strategy that to assess the industry and market in which an organization operates. As a student of this domain, one may have to conduct various associated activities such as Brand Audit, Marketing plan, market research, etc. The marketing department of a company is responsible for improving the brand awareness of a product, thereby improving its sales.

Essays on Marketing

We have found 124 essays on Marketing


Marketing Plan for Stepping Stone shoe company

5 pages (1250 words) , Report

The paper illustrates the detailed marketing plan for the company ‘Stepping Stone’. Stepping-stone is a retailer of both fashionable men and female footwear. Plan will help illustrate the branding strategy for floaters ‘Flip Flop’, a new floaters range for men. A detailed marketing mix and STP strategies has been provided to successfully sell shoes to customers within a stipulated time.

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Promotional Strategy for an Amusement Park

7 pages (1750 words) , Report

In this paper, a detailed stages has been provided for ways of promoting an amusement park. The utilization of media is going to help in promoting the products and the services offered by the amusement park. The effective use of the media is clearly shown with the help of the product life cycle curve.

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Social Media Marketing Plan for Coca Cola

6 pages (1500 words) , Essay

In this paper, this effect of different social media and advertising channels are studied in the light of Coca Cola Company. It provides a deep understanding in the way the marketing has helped the company reach in different countries around the globe. Through the analysis, it can be seen that the Coca Cola intensively used the social media channels for marketing its products.

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Zero-based marketing channel for PepsiCo

11 pages (2700 words) , Essay

In the paper, the impact of zero-based marketing channel and on demand of the targeted market of Pepsi has been considered. A number of gap has been highlighted in the channel. Through the analysis, it has been noted that selective distribution strategy and vertical marketing channel strategy have been recommended to the organization to minimize the gap of their channel performance.

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Digital Marketing in an International Context

10 pages (2500 words) , Report

The discussion is focused on different digital marketing procedure based on the online and internet usage of consumers from different parts of the world. The study has mainly evaluated two different types of behavioral targeting advertisement procedure such as interest-based advertisement and search advertisement. The interest-based advertisement assist organizations to analyze the buying behavior and product preferences of different segments of consumers through their online product choice and website visit frequency. On the other hand, search advertisement enable organizations to utilize various search engine keywords to gather the knowledge about consumer search preferences. The study has evaluated a number of research discussions and analysis about the process of the usage of different types of behavior targeting advertisement over the internet. It has also emphasized on the usage of web-cookies for gathering an in-depth details about diversified consumer sections. The discussion has illustrated various importance of the usage of cookies in terms of well-designed and successful digital advertising procedure. The further discussion has highlighted the importance of the interest-based advertisement and search advertisement on the development of marketing and sales procedure of different organizations. It has also defined the procedures of analyzing consumer’s preferences and customizing the advertisement and promotional procedure according to that. In the next section, it has elaborated the effects of using cookies on the process of altering the consumer behavior and product advertisement procedures. Finally, the discussion has highlighted the importance and efficacy of cookies to develop the digital marketing procedure, to create a global competitiveness for organizations.

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Top Marketing Essay Examples for free: Get Topic Ideas for your marketing essays

Marketing Management is a major subject that you’ll have to learn as a student of business administration and management. During your course, you’ll have to come across a lot of theories and models, that you need to implement in your assignments. We understand how much these essays and assignments can be a difficult for you, especially when you have no idea how you need to proceed with your paper. On top of that, these assignments carry a lot of weightage, when it comes to completion of your course module.

Typically, in a module of a marketing course, you’ll need to write papers on various aspects such as market assessment, product development strategies and branding strategies, by using tools and models like PESTLE analysis, Marketing Mix, 3M of marketing communication, etc. Each of the essays and reports that you need to write will test your knowledge and acumen on various parameters such as critical thinking, ability to express views, theoretical knowledge, implementation of theories, organization of thoughts and command over the language. Now as a student, who has just enrolled in a business management course, it is highly unlikely that you will be able to nail those essays on the first go. In fact, even experienced students sometimes stumble around to get their heads around critical marketing essay topics.

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So, go ahead and search for the marketing essay that you have been looking. Use our essays to get a clear idea about the content of your paper, which can help you fetch good grades for you. Our marketing essays are the best reference papers that you can find across the internet. Make the best use of them. Good Luck!

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