The paper illustrates the detailed marketing plan for the company ‘Stepping Stone’. Stepping-stone is a retailer of both fashionable men and female footwear. Plan will help illustrate the branding strategy for floaters ‘Flip Flop’, a new floaters range for men. A detailed marketing mix and STP strategies has been provided to successfully sell shoes to customers within a stipulated time.Preview Essay
In this paper, a detailed stages has been provided for ways of promoting an amusement park. The utilization of media is going to help in promoting the products and the services offered by the amusement park. The effective use of the media is clearly shown with the help of the product life cycle curve.Preview Essay
In this paper, this effect of different social media and advertising channels are studied in the light of Coca Cola Company. It provides a deep understanding in the way the marketing has helped the company reach in different countries around the globe. Through the analysis, it can be seen that the Coca Cola intensively used the social media channels for marketing its products.Preview Essay
In the paper, the impact of zero-based marketing channel and on demand of the targeted market of Pepsi has been considered. A number of gap has been highlighted in the channel. Through the analysis, it has been noted that selective distribution strategy and vertical marketing channel strategy have been recommended to the organization to minimize the gap of their channel performance.Preview Essay
The discussion is focused on different digital marketing procedure based on the online and internet usage of consumers from different parts of the world. The study has mainly evaluated two different types of behavioral targeting advertisement procedure such as interest-based advertisement and search advertisement. The interest-based advertisement assist organizations to analyze the buying behavior and product preferences of different segments of consumers through their online product choice and website visit frequency. On the other hand, search advertisement enable organizations to utilize various search engine keywords to gather the knowledge about consumer search preferences. The study has evaluated a number of research discussions and analysis about the process of the usage of different types of behavior targeting advertisement over the internet. It has also emphasized on the usage of web-cookies for gathering an in-depth details about diversified consumer sections. The discussion has illustrated various importance of the usage of cookies in terms of well-designed and successful digital advertising procedure. The further discussion has highlighted the importance of the interest-based advertisement and search advertisement on the development of marketing and sales procedure of different organizations. It has also defined the procedures of analyzing consumer’s preferences and customizing the advertisement and promotional procedure according to that. In the next section, it has elaborated the effects of using cookies on the process of altering the consumer behavior and product advertisement procedures. Finally, the discussion has highlighted the importance and efficacy of cookies to develop the digital marketing procedure, to create a global competitiveness for organizations.Preview Essay
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