About Marketing

Marketing is a domain of business management that involves various business activities that involves development of strategies and planning for products, branding and advertisement, along with sales and distribution. The subject of marketing management mostly involves elements from economics and competitive strategy that to assess the industry and market in which an organization operates. As a student of this domain, one may have to conduct various associated activities such as Brand Audit, Marketing plan, market research, etc. The marketing department of a company is responsible for improving the brand awareness of a product, thereby improving its sales.

Essays on Marketing

We have found 124 essays on Marketing


The Effectiveness of loyalty programs on consumer loyalty

14 pages (3400 words) , Report

Customer relationship helps in building a bond in between a retailer and a consumer. In this paper, theoretical aspect of customer loyalty has been discussed followed by the customer loyalty program of a native Singapore retailer. Through the program it can be realised that the company has used both traditional and the online methods for building a customer loyalty. It is quite important in successful business operations.

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Marketing Plan for Samsung and Apple

10 pages (2500 words) , Report

A report is focused on the differences in the segmentation, targeting and positioning (STP) strategies of Samsung and Apple products in US market. It has also described the marketing mix strategies of both the organisation. The further discussion has enlightened the effect of product, price, place and promotional strategies in the formation of the STP strategies of both the leading electronic goods manufacturers and dealers of US market. This report has also shown a comparison between the different strategies followed by both the organisation to create a strong market in different parts of US.

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Ecommerce Strategy for Coventry City Books retailer

8 pages (2000 words) , Report

Ecommerce business strategies has been considered quite important for businesses to flourish. In this particular paper, the detailed theoretical perspective is provided on the business-to-business (B2B) and business-to-customer (B2C) e-commerce model. With ecommerce, the book retailer, Coventry City Books retailers is going to face several strengths and limitations. However, it is going help in satisfying consumers by meeting their needs.

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Social Media Marketing Plan for White Stuff Clothing

10 pages (2500 words) , Report

The overall discussion of the report is based on the social media marketing planning for the White Stuff Clothing retailer of UK. This is one of the well-known fashion-clothing retailer, which is specialized in apparel and accessories. The organisation has an appearance on Facebook and Twitter account. They have introduced different promotional videos in the YouTube, which subsequently used as TV commercial to promote their new clothing line. The marketing department is not very focused towards promoting their products and activities through these social media sites. Lack of incorporation of the YouTube videos has resulted in less awareness within the consumers. The report has evaluated their current social media activities and therefore has suggested various strategies to strengthen their market position through different social media activities. These strategies include restructuring of Facebook page by utilizing different Facebook tools, introduction of F-commerce and restructuring the Tweeter page. It has also been suggested to add the selected YouTube promotional video to these restructured social media pages. Finally, few monitoring and measuring tools have been suggested to analyze the performance of this strategic implementation.

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Experiential Marketing in Contemporary Retailing

10 pages (2500 words) , Essay

In this paper, a detail discussion is carried out on the concept of experiential marketing in the modern day business. Through experiential marketing, the consumers are able to experience the product prior to purchase. The paper highlights the experiential marketing techniques followed by a number of retail stores like Puma, Nike, Adidas and more. Through this type of marketing, the above-mentioned firms have realized the consumers tend to purchase more of the products due to experiential marketing.

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Top Marketing Essay Examples for free: Get Topic Ideas for your marketing essays

Marketing Management is a major subject that you’ll have to learn as a student of business administration and management. During your course, you’ll have to come across a lot of theories and models, that you need to implement in your assignments. We understand how much these essays and assignments can be a difficult for you, especially when you have no idea how you need to proceed with your paper. On top of that, these assignments carry a lot of weightage, when it comes to completion of your course module.

Typically, in a module of a marketing course, you’ll need to write papers on various aspects such as market assessment, product development strategies and branding strategies, by using tools and models like PESTLE analysis, Marketing Mix, 3M of marketing communication, etc. Each of the essays and reports that you need to write will test your knowledge and acumen on various parameters such as critical thinking, ability to express views, theoretical knowledge, implementation of theories, organization of thoughts and command over the language. Now as a student, who has just enrolled in a business management course, it is highly unlikely that you will be able to nail those essays on the first go. In fact, even experienced students sometimes stumble around to get their heads around critical marketing essay topics.

Essayexamples4u aims to help you out with even the most critical marketing essays. Our database contains innumerable essays, reports and case studies on the domain of marketing management. So, if you are looking for a new topic or trying to a good idea about how to write a particular topic, you have come to the right place.

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We have made sure all the recent vital topics are included in our essay database. You will be able to find essays and research papers on topics like entrepreneurship, marketing plan, branding, social media marketing, consumer behavior, advertising and sales, among others. We have covered a wide range of topics so that you won’t have to go empty hand. Our highly efficient custom search allows you to search for papers based on very specific keywords that enables you to find the right paper instantly.

So, go ahead and search for the marketing essay that you have been looking. Use our essays to get a clear idea about the content of your paper, which can help you fetch good grades for you. Our marketing essays are the best reference papers that you can find across the internet. Make the best use of them. Good Luck!

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