Customer relationship helps in building a bond in between a retailer and a consumer. In this paper, theoretical aspect of customer loyalty has been discussed followed by the customer loyalty program of a native Singapore retailer. Through the program it can be realised that the company has used both traditional and the online methods for building a customer loyalty. It is quite important in successful business operations.Preview Essay
A report is focused on the differences in the segmentation, targeting and positioning (STP) strategies of Samsung and Apple products in US market. It has also described the marketing mix strategies of both the organisation. The further discussion has enlightened the effect of product, price, place and promotional strategies in the formation of the STP strategies of both the leading electronic goods manufacturers and dealers of US market. This report has also shown a comparison between the different strategies followed by both the organisation to create a strong market in different parts of US.Preview Essay
Ecommerce business strategies has been considered quite important for businesses to flourish. In this particular paper, the detailed theoretical perspective is provided on the business-to-business (B2B) and business-to-customer (B2C) e-commerce model. With ecommerce, the book retailer, Coventry City Books retailers is going to face several strengths and limitations. However, it is going help in satisfying consumers by meeting their needs.Preview Essay
The overall discussion of the report is based on the social media marketing planning for the White Stuff Clothing retailer of UK. This is one of the well-known fashion-clothing retailer, which is specialized in apparel and accessories. The organisation has an appearance on Facebook and Twitter account. They have introduced different promotional videos in the YouTube, which subsequently used as TV commercial to promote their new clothing line. The marketing department is not very focused towards promoting their products and activities through these social media sites. Lack of incorporation of the YouTube videos has resulted in less awareness within the consumers. The report has evaluated their current social media activities and therefore has suggested various strategies to strengthen their market position through different social media activities. These strategies include restructuring of Facebook page by utilizing different Facebook tools, introduction of F-commerce and restructuring the Tweeter page. It has also been suggested to add the selected YouTube promotional video to these restructured social media pages. Finally, few monitoring and measuring tools have been suggested to analyze the performance of this strategic implementation.Preview Essay
In this paper, a detail discussion is carried out on the concept of experiential marketing in the modern day business. Through experiential marketing, the consumers are able to experience the product prior to purchase. The paper highlights the experiential marketing techniques followed by a number of retail stores like Puma, Nike, Adidas and more. Through this type of marketing, the above-mentioned firms have realized the consumers tend to purchase more of the products due to experiential marketing.Preview Essay
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