About Marketing

Marketing is a domain of business management that involves various business activities that involves development of strategies and planning for products, branding and advertisement, along with sales and distribution. The subject of marketing management mostly involves elements from economics and competitive strategy that to assess the industry and market in which an organization operates. As a student of this domain, one may have to conduct various associated activities such as Brand Audit, Marketing plan, market research, etc. The marketing department of a company is responsible for improving the brand awareness of a product, thereby improving its sales.

Essays on Marketing

We have found 124 essays on Marketing

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Final Research Paper

5 pages (1250 words) , Report

The study aims at identifying the research methodology and other aspects of the research through the given research problem related to virtual project management. In virtual project management the team members work from different location on the same project, so various problems arises which conducting this type of project. The research includes the analysis of those problems and the methodology used for such type of research would be mainly telephonic surveys, observation or mailing questionnaires to the respondents. The appropriate research design would be qualitative because it would include the behavioral aspect of the problem areas in virtual projects management. Various concepts of validity and reliability have been discussed to analyze the extent of accuracy of the measurements in the research. Other than that, the ethical aspects of using human subjects in the research have also been analyzed.

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Consumer Behaviour of Asia Air Traveller

16 pages (4000 words) , Research Proposal

In this research proposal, the preferences and the behavioural pattern of Asian air travellers has been analysed with the help of gap analysis framework. The researcher has conducted a detailed review on the past literature and illustrated the research methods he intends to use for his research. The researcher is going to perform quantitative research through the distribution of close-ended questionnaire to Asian air travellers.

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Business Expansion Strategy for New Look Retailers Ltd.

12 pages (2800 words) , Report

The paper illustrates the marketing expansion strategies for ‘New Look Retailers Ltd’. The company wants to expand its operation within the retail market of Vietnam. The marketing framework that has been used includes situational analysis, understanding of the target markets, market entry strategy, implementation of marketing plan, budgeting, control and monitoring. The overall analysis is going to help in understanding whether Vietnam has a conducive environment for business operations or not.

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New Product Marketing Plan of COS Australia

10 pages (2500 words) , Report

Collection of Style (COS) is the high-end sister level of H&M (Hennes & Mauritz AB). COS is globally well known for its exclusive and fairly priced clothing and accessory items. The organisation possesses 116 stored worldwide and very recently, they have initiated their business venture in Melbourne, Australia. The report has evaluated strategic analysis of COS in terms of new product development and introduction in the market of Australia. COS is about to introduce their beauty and male grooming product range. The internal analysis of the organisation has evaluated VRIO framework and Ansoff’s growth matrix. The VRIO framework have detailed the strength of current and anticipated resources of the organisation while Ansoff’s matrix has examined the current growth strategy and their effectiveness in the competitive advantages of the organisation. The external driving forces of the Australian market has been analyzed their PESTEL analysis. Finally, the discussion of Porter’s five forces has enabled in evaluating the strength of competitors in the present market. These analyses have assisted in evaluating the key strength and opportunities of the organisation as well as the critical issues in terms of introducing new product in the Australian market. The results of these analyses have been used to generate strategic solutions that can assist the company to influence their competitive positioning. The strategic analysis can be useful to indulge in different types of media promotion along with PR activities. It can also assist management to establish the product as an iconic brand with cost-plus pricing to the consumers. Finally, the proper usage of differentiation, horizontal integration strategy has been suggested to increase the competitive advantage of new product launce in Australian market.

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Impact of marketing channel on matured students

8 pages (2000 words) , Research Proposal

In this research paper, the aim is to find the right marketing channels preferred by the matured age group students. Through the theoretical perspective, it has been noticed that student who are more than 21 years of age demand for quality education. To perform the research, the researcher will be performing a primary data collection technique. The data collected from the students is going to be analysed with the SPSS tool. It is expected that there are some specific marketing channels that affects their demand.

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Top Marketing Essay Examples for free: Get Topic Ideas for your marketing essays

Marketing Management is a major subject that you’ll have to learn as a student of business administration and management. During your course, you’ll have to come across a lot of theories and models, that you need to implement in your assignments. We understand how much these essays and assignments can be a difficult for you, especially when you have no idea how you need to proceed with your paper. On top of that, these assignments carry a lot of weightage, when it comes to completion of your course module.

Typically, in a module of a marketing course, you’ll need to write papers on various aspects such as market assessment, product development strategies and branding strategies, by using tools and models like PESTLE analysis, Marketing Mix, 3M of marketing communication, etc. Each of the essays and reports that you need to write will test your knowledge and acumen on various parameters such as critical thinking, ability to express views, theoretical knowledge, implementation of theories, organization of thoughts and command over the language. Now as a student, who has just enrolled in a business management course, it is highly unlikely that you will be able to nail those essays on the first go. In fact, even experienced students sometimes stumble around to get their heads around critical marketing essay topics.

Essayexamples4u aims to help you out with even the most critical marketing essays. Our database contains innumerable essays, reports and case studies on the domain of marketing management. So, if you are looking for a new topic or trying to a good idea about how to write a particular topic, you have come to the right place.

Essayexample4u has a vast collection of essays and reports, you will definitely find a few that matches your requirement. The purpose of providing the massive database of free essays is to guide you with the essay writing process. Each and every essay that we are providing for you free of cost are written by expert academic writers. So, you can rest assured about the quality of the papers that you download from us.

We have made sure all the recent vital topics are included in our essay database. You will be able to find essays and research papers on topics like entrepreneurship, marketing plan, branding, social media marketing, consumer behavior, advertising and sales, among others. We have covered a wide range of topics so that you won’t have to go empty hand. Our highly efficient custom search allows you to search for papers based on very specific keywords that enables you to find the right paper instantly.

So, go ahead and search for the marketing essay that you have been looking. Use our essays to get a clear idea about the content of your paper, which can help you fetch good grades for you. Our marketing essays are the best reference papers that you can find across the internet. Make the best use of them. Good Luck!

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