About Marketing

Marketing is a domain of business management that involves various business activities that involves development of strategies and planning for products, branding and advertisement, along with sales and distribution. The subject of marketing management mostly involves elements from economics and competitive strategy that to assess the industry and market in which an organization operates. As a student of this domain, one may have to conduct various associated activities such as Brand Audit, Marketing plan, market research, etc. The marketing department of a company is responsible for improving the brand awareness of a product, thereby improving its sales.

Essays on Marketing

We have found 124 essays on Marketing


An Investigation of the Factors that serve as Determinants of Consumer Purchase Decision of Luxury Brands

12 pages (3000 words) , Research Proposal

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Customer Relationship Marketing of KFC

8 pages (2000 words) , Report

Customer satisfaction is a phenomenon which firms try to achieve through diverse tactics. One such technique for achieving customer satisfaction and retaining consumers for longer durations is through the development of customer relationship marketing (CRM). Companies exist due to the fact that they have a market to serve. If consumers are not retained, the efforts taken by a firm to provide different types of services and products becomes a waste. Hence understanding whether the services offered by a firm are valuable to consumers becomes essential. This is one of the most important reasons why relationship marketing becomes essential. Obtaining feedbacks and accordingly improving upon firms strengths and eliminating weaknesses are seen to be the core objectives of CRM. CRM is also perceived as a strategy by which new consumer needs can be identified and competitive advantages are formed. Long term relationship building and better understanding of consumers are the prime reasons why companies consider investing in the development of CRM. In the current study, the various aspects associated CRM have been vividly analyzed to gain a deeper insight in its relevance and contributions towards increasing commercial productivity. The study has been essentially been carried out in respect of two important restaurant service providing firms namely KFC and McDonalds. Both the firms consider that customer relationship maintenance is crucial for their long term survival in the industry. A descriptive analysis of the CRM efforts taken by both the firms has been incorporated in the present study laying light predominantly upon the importance of CRM in their long term survival and maintenance of strategic position.

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Influences of Website Quality and Perceived Risk on Purchase Intention of Chinese Consumers toward Online Shopping

14 pages (3500 words) , Research Proposal

Online shopping has been a growing segment in China. The rapid development of the online retailers has created massive challenges for a number of traditional retailers as they consistently lose more number of customers. Online shopping is preferred mainly sue to convenience. The busy lifestyle of modern day consumers offers very little time to visit shops and buy products directly. Instead, consumers prefer to buy products online through just a few clicks. This not only saves time, but is also considered to be proper utilization of resources. However purchasing intentions of consumers are seen to be impacted by a number of factors, such as information quality, systems quality, financial risks, security risks etc. The present study analyses the impact of such factors upon the purchasing intentions of consumers. The study has been carried out by gathered data from Chinese online consumers. Statistical analysis of the results had been carried out for procuring logical and reliable conclusions and to determine which factors impact the purchasing decisions of consumers in the online segment.

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Studying and Comparing the Performance of UK Construction Industry and Building Materials Industry

18 pages (4500 words) , Report

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Benefits of Social Media from a Marketing Perspective

14 pages (3500 words) , Report

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Top Marketing Essay Examples for free: Get Topic Ideas for your marketing essays

Marketing Management is a major subject that you’ll have to learn as a student of business administration and management. During your course, you’ll have to come across a lot of theories and models, that you need to implement in your assignments. We understand how much these essays and assignments can be a difficult for you, especially when you have no idea how you need to proceed with your paper. On top of that, these assignments carry a lot of weightage, when it comes to completion of your course module.

Typically, in a module of a marketing course, you’ll need to write papers on various aspects such as market assessment, product development strategies and branding strategies, by using tools and models like PESTLE analysis, Marketing Mix, 3M of marketing communication, etc. Each of the essays and reports that you need to write will test your knowledge and acumen on various parameters such as critical thinking, ability to express views, theoretical knowledge, implementation of theories, organization of thoughts and command over the language. Now as a student, who has just enrolled in a business management course, it is highly unlikely that you will be able to nail those essays on the first go. In fact, even experienced students sometimes stumble around to get their heads around critical marketing essay topics.

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