The report is based on the market entry and market development strategy of Ariel Motor Company, a light weight sports car and bike manufacturing and marketing firm in England. The discussion is focused on the market expansion strategy of Ariel Motor Company in China market. The discussion has evaluated the company structure and its internal strength and weaknesses. The further discussion has also illustrated the factors of macro environment in China which can affect the business expansion plan of the organisation. The proper discussion of the political, legal, socio-cultural, technological and environmental condition of China has allowed to efficiently evaluating the scopes and barriers of market entry for the organisation. The discussion has also evaluated the Hofstede’s cultural dimensions of the China population to detail their purchasing behaviour. This analysis has allowed the study to demonstrate the rationale behind choosing the China automobile market. The next section of the discussion has evaluated different international entry modes and their advantages and disadvantages. It has also provided details about the China market entry strategies of different leading organisation such as Volkswagen, General Motors and Toyota. This study has assisted to select joint venture as a suitable entry mode for the organisation in China market. The study has elaborated different external and internal factors that are influencing the international market entry procedure. Finally the report has detailed the market development strategies of the organisation in terms of different marketing mix tools.Preview Essay
The paper illustrates the importance of gender equality in the workplace. The awareness campaign is provided on Gender Equality for improving the behaviours and attitude of workers and management towards the diversity of gender within workplaces. Since there are both advantage and disadvantage related to a campaign, so assessment of the different factors is considered important.Preview Essay
The paper deals with different aspect related to global marketing. The factors such as market segmentation, the determination of price, the strengths and weaknesses of global environment and cultural and environment factors all have a high impact on the marketing in an international context. All these factors needs a careful evaluation prior to taking any move by the firm.Preview Essay
The paper illustrates the promotional and advertising strategies of various leading brands of global sports apparel business sector i.e. Nike and Adidas. Through the analysis, it can be seen that usage of cookies within the digital marketing and promotional process can enable the organizations to understand the individual requirement and demands of the potential consumers.Preview Essay
The paper illustrates cross-cultural differences in terms of the food market of Mexico and offer cross-cultural recommendations for the business expansion in Mexican market. Through the analysis, it is recommended the elimination of the use of GMO corns as per governmental regulations. The marketing strategy has also influenced the organisation to utilize face-to-face promotional and marketing procedure.Preview Essay
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