About Marketing

Marketing is a domain of business management that involves various business activities that involves development of strategies and planning for products, branding and advertisement, along with sales and distribution. The subject of marketing management mostly involves elements from economics and competitive strategy that to assess the industry and market in which an organization operates. As a student of this domain, one may have to conduct various associated activities such as Brand Audit, Marketing plan, market research, etc. The marketing department of a company is responsible for improving the brand awareness of a product, thereby improving its sales.

Essays on Marketing

We have found 124 essays on Marketing


International market entry and development of Ariel Motor Company in China

16 pages (3800 words) , Report

The report is based on the market entry and market development strategy of Ariel Motor Company, a light weight sports car and bike manufacturing and marketing firm in England. The discussion is focused on the market expansion strategy of Ariel Motor Company in China market. The discussion has evaluated the company structure and its internal strength and weaknesses. The further discussion has also illustrated the factors of macro environment in China which can affect the business expansion plan of the organisation. The proper discussion of the political, legal, socio-cultural, technological and environmental condition of China has allowed to efficiently evaluating the scopes and barriers of market entry for the organisation. The discussion has also evaluated the Hofstede’s cultural dimensions of the China population to detail their purchasing behaviour. This analysis has allowed the study to demonstrate the rationale behind choosing the China automobile market. The next section of the discussion has evaluated different international entry modes and their advantages and disadvantages. It has also provided details about the China market entry strategies of different leading organisation such as Volkswagen, General Motors and Toyota. This study has assisted to select joint venture as a suitable entry mode for the organisation in China market. The study has elaborated different external and internal factors that are influencing the international market entry procedure. Finally the report has detailed the market development strategies of the organisation in terms of different marketing mix tools.

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Managing Diversity Awareness Campaign

7 pages (1700 words) , Report

The paper illustrates the importance of gender equality in the workplace. The awareness campaign is provided on Gender Equality for improving the behaviours and attitude of workers and management towards the diversity of gender within workplaces. Since there are both advantage and disadvantage related to a campaign, so assessment of the different factors is considered important.

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Global Marketing

23 pages (5550 words) , Assignment

The paper deals with different aspect related to global marketing. The factors such as market segmentation, the determination of price, the strengths and weaknesses of global environment and cultural and environment factors all have a high impact on the marketing in an international context. All these factors needs a careful evaluation prior to taking any move by the firm.

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Promotional and Marketing strategy for Nike and Adidas

9 pages (2200 words) , Report

The paper illustrates the promotional and advertising strategies of various leading brands of global sports apparel business sector i.e. Nike and Adidas. Through the analysis, it can be seen that usage of cookies within the digital marketing and promotional process can enable the organizations to understand the individual requirement and demands of the potential consumers.

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Cross cultural differences in the food market in Mexico

9 pages (2250 words) , Report

The paper illustrates cross-cultural differences in terms of the food market of Mexico and offer cross-cultural recommendations for the business expansion in Mexican market. Through the analysis, it is recommended the elimination of the use of GMO corns as per governmental regulations. The marketing strategy has also influenced the organisation to utilize face-to-face promotional and marketing procedure.

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Top Marketing Essay Examples for free: Get Topic Ideas for your marketing essays

Marketing Management is a major subject that you’ll have to learn as a student of business administration and management. During your course, you’ll have to come across a lot of theories and models, that you need to implement in your assignments. We understand how much these essays and assignments can be a difficult for you, especially when you have no idea how you need to proceed with your paper. On top of that, these assignments carry a lot of weightage, when it comes to completion of your course module.

Typically, in a module of a marketing course, you’ll need to write papers on various aspects such as market assessment, product development strategies and branding strategies, by using tools and models like PESTLE analysis, Marketing Mix, 3M of marketing communication, etc. Each of the essays and reports that you need to write will test your knowledge and acumen on various parameters such as critical thinking, ability to express views, theoretical knowledge, implementation of theories, organization of thoughts and command over the language. Now as a student, who has just enrolled in a business management course, it is highly unlikely that you will be able to nail those essays on the first go. In fact, even experienced students sometimes stumble around to get their heads around critical marketing essay topics.

Essayexamples4u aims to help you out with even the most critical marketing essays. Our database contains innumerable essays, reports and case studies on the domain of marketing management. So, if you are looking for a new topic or trying to a good idea about how to write a particular topic, you have come to the right place.

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So, go ahead and search for the marketing essay that you have been looking. Use our essays to get a clear idea about the content of your paper, which can help you fetch good grades for you. Our marketing essays are the best reference papers that you can find across the internet. Make the best use of them. Good Luck!

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