The paper illustrates the marketing strategies for Tesco and WM Morrisons and proposes various recommendations to improve and sustain the competitive advantages for both the retail chains. New product development, improved online marketing strategy, eco-friendly product packaging and new market penetration are some of the recommended strategies.Preview Essay
The report is based on the discussion about the performance of different domestic organisations of the UK soft drink industry. The overall analysis of the soft drink industry has examined the competitive performance of three major organisations such as Nichols Plc, A. G. Barr Plc and Britvic Plc. The study has demonstrated the effect of external environmental factors on the performance of organisations in the UK soft drink market. The analysis of competitive environment has evaluated the effects of competitors and new business ventures within the market. It has also illustrated the buyers and supplier power in the market. The discussion has provided a clear image about the organisations and their last five years financial performances. It has evaluated the non-financial performances to assess the future performance of the organisations. The study has provided essential recommendations for the organisations to improve their future performance.Preview Essay
The paper illustrates the international marketing strategy for Harvey Nichols in China. The situational analysis and market entry strategies have been suggested for operating in the country. After careful study, the organisation needs to follow the joint venture market entry strategy for apparel retail and foreign direct investment strategy for their restaurant business.Preview Essay
The essay is based on the discussion of the marketing plan for Delta, a carbonated soft drink brand of Semtex Plc in China. The discussion is focused on the marketing, sales and distribution process of delta within the urban market of China. The study has evaluated the macro and microenvironment of the China market and the organisation. The study has detailed the objectives of the organisation that includes developing sustainable growth within the China market, increase consumer awareness and securing sufficient market share in china within the time span of eight months. The next section of the discussion illustrates the market segmentation targeting and positioning procedure of the organisation for the Delta brand. The segmentation and targeting process of the organisation has selected the high and medium population density locations of the urban market of China. The process has also targeted the busy professional, students and large family oriented populations within the age bracket of 12-30 years. The marketing plan has selected the cost leadership and market penetration strategy to ensure growth within the China market. The next section has detailed the marketing mix elements such as product, pricing, promotional process, placement, people management and customer service process. This section has recommended essential steps to create a strong and successful marketing plan. Finally, the study has illustrated the implementation procedure through Gantt chart. This Chart has detailed the eight month implantation plan of product marketing. It has also elaborated various tools to monitor and control the implementation process.Preview Essay
The paper highlights the business-to-business operation of Saxon Plumbic Services London Ltd and advantages and disadvantages of expanding their services within business to customer segment. Through the analysis, the importance of allocating sales force and personal selling process for the new market venture of the organisation has been noted. It has also been recommended that the territorial and customer oriented sales force structure increased the business reputation within the new market segment of Manchester.Preview Essay
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