About Marketing

Marketing is a domain of business management that involves various business activities that involves development of strategies and planning for products, branding and advertisement, along with sales and distribution. The subject of marketing management mostly involves elements from economics and competitive strategy that to assess the industry and market in which an organization operates. As a student of this domain, one may have to conduct various associated activities such as Brand Audit, Marketing plan, market research, etc. The marketing department of a company is responsible for improving the brand awareness of a product, thereby improving its sales.

Essays on Marketing

We have found 124 essays on Marketing

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Marketing Strategies of Tesco Plc and WM Morrison Supermarket Plc.

11 pages (2750 words) , Report

The paper illustrates the marketing strategies for Tesco and WM Morrisons and proposes various recommendations to improve and sustain the competitive advantages for both the retail chains. New product development, improved online marketing strategy, eco-friendly product packaging and new market penetration are some of the recommended strategies.

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Competitive position and performance of Soft Drinks Industry in UK

29 pages (7250 words) , Report

The report is based on the discussion about the performance of different domestic organisations of the UK soft drink industry. The overall analysis of the soft drink industry has examined the competitive performance of three major organisations such as Nichols Plc, A. G. Barr Plc and Britvic Plc. The study has demonstrated the effect of external environmental factors on the performance of organisations in the UK soft drink market. The analysis of competitive environment has evaluated the effects of competitors and new business ventures within the market. It has also illustrated the buyers and supplier power in the market. The discussion has provided a clear image about the organisations and their last five years financial performances. It has evaluated the non-financial performances to assess the future performance of the organisations. The study has provided essential recommendations for the organisations to improve their future performance.

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International Marketing Strategy of Harvey Nichols

9 pages (2250 words) , Report

The paper illustrates the international marketing strategy for Harvey Nichols in China. The situational analysis and market entry strategies have been suggested for operating in the country. After careful study, the organisation needs to follow the joint venture market entry strategy for apparel retail and foreign direct investment strategy for their restaurant business.

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Marketing plan for Delta carbonated soft drink

11 pages (2750 words) , Report

The essay is based on the discussion of the marketing plan for Delta, a carbonated soft drink brand of Semtex Plc in China. The discussion is focused on the marketing, sales and distribution process of delta within the urban market of China. The study has evaluated the macro and microenvironment of the China market and the organisation. The study has detailed the objectives of the organisation that includes developing sustainable growth within the China market, increase consumer awareness and securing sufficient market share in china within the time span of eight months. The next section of the discussion illustrates the market segmentation targeting and positioning procedure of the organisation for the Delta brand. The segmentation and targeting process of the organisation has selected the high and medium population density locations of the urban market of China. The process has also targeted the busy professional, students and large family oriented populations within the age bracket of 12-30 years. The marketing plan has selected the cost leadership and market penetration strategy to ensure growth within the China market. The next section has detailed the marketing mix elements such as product, pricing, promotional process, placement, people management and customer service process. This section has recommended essential steps to create a strong and successful marketing plan. Finally, the study has illustrated the implementation procedure through Gantt chart. This Chart has detailed the eight month implantation plan of product marketing. It has also elaborated various tools to monitor and control the implementation process.

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B2B marketing strategy for Saxon Plumbic Services London Ltd

9 pages (2250 words) , Report

The paper highlights the business-to-business operation of Saxon Plumbic Services London Ltd and advantages and disadvantages of expanding their services within business to customer segment. Through the analysis, the importance of allocating sales force and personal selling process for the new market venture of the organisation has been noted. It has also been recommended that the territorial and customer oriented sales force structure increased the business reputation within the new market segment of Manchester.

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Top Marketing Essay Examples for free: Get Topic Ideas for your marketing essays

Marketing Management is a major subject that you’ll have to learn as a student of business administration and management. During your course, you’ll have to come across a lot of theories and models, that you need to implement in your assignments. We understand how much these essays and assignments can be a difficult for you, especially when you have no idea how you need to proceed with your paper. On top of that, these assignments carry a lot of weightage, when it comes to completion of your course module.

Typically, in a module of a marketing course, you’ll need to write papers on various aspects such as market assessment, product development strategies and branding strategies, by using tools and models like PESTLE analysis, Marketing Mix, 3M of marketing communication, etc. Each of the essays and reports that you need to write will test your knowledge and acumen on various parameters such as critical thinking, ability to express views, theoretical knowledge, implementation of theories, organization of thoughts and command over the language. Now as a student, who has just enrolled in a business management course, it is highly unlikely that you will be able to nail those essays on the first go. In fact, even experienced students sometimes stumble around to get their heads around critical marketing essay topics.

Essayexamples4u aims to help you out with even the most critical marketing essays. Our database contains innumerable essays, reports and case studies on the domain of marketing management. So, if you are looking for a new topic or trying to a good idea about how to write a particular topic, you have come to the right place.

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We have made sure all the recent vital topics are included in our essay database. You will be able to find essays and research papers on topics like entrepreneurship, marketing plan, branding, social media marketing, consumer behavior, advertising and sales, among others. We have covered a wide range of topics so that you won’t have to go empty hand. Our highly efficient custom search allows you to search for papers based on very specific keywords that enables you to find the right paper instantly.

So, go ahead and search for the marketing essay that you have been looking. Use our essays to get a clear idea about the content of your paper, which can help you fetch good grades for you. Our marketing essays are the best reference papers that you can find across the internet. Make the best use of them. Good Luck!

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