The following study analyses the notable advertisement failures of McDonalds’s Arch Deluxe Burger, which is counted among the top ten advertisement failures. The motive is to understand the shortcomings of the company due to which the advertisement failed, the mistakes in their advertisement design and the significant issues like the target customers, positioning strategy, media strategy for the product of McDonalds.Preview Essay
Social media acts as a great equalizer. The educational institutions can utilize the social media and promote themselves without spending money and small colleges can also become popular instantly. There are many small colleges and educational institutes who have posted videos of their courses and online classes to created small advertisement with the resources available within the institute and uploaded them on YouTube or Facebook. Those videos received huge number of likes and the institutions became popular instantly. The basic motive of utilizing media is to promote, lets people know what the colleges and universities has to sell. The social media serves the purpose. This study is based on utilizing social media networking for higher education and students in the universities and colleges. The cost for promotion through social networking sites is almost nothing and it is very easy to understand and handle. This will surely affect the financial status of the universities and colleges. The tools used for such promotions are: Blogging, Permalinks, Comments, Themes, etc. Other than this, company can create pages in twitter, Facebook, LinkedIn and Myspace, the most popular ones.Preview Essay
The following report aims at introducing a new product idea, developing its marketing strategy and analyses the marketing ingredients required to make the new idea a success. The American information technological company Hewlett-Packard (HP) is selected for the purpose. The printers manufactured by HP is assumed as of the innovative product developed by the company.Preview Essay
The Lowry is a centre where artists display their art and cultural functions. It has theatres, galleries and cultural centres. Apart from this The Lowry also grabs attention due to its architectural excellence. The building also has many cafes, restaurants, shopping centres and hotels. The purpose of this study was to conduct a marketing audit of Lowry and carry out a SWOT analysis on the basis of the results. In the marketing audit, the internal environment of The Lowry, micro environment and macro environment was analysed. It was found that the management of Lowry has adopted the technological ways to promote them, so they have undertaken e-marketing strategies to attract audiences. These are the strengths, while the external environment is not favourable due to the economic slowdown, and increasing in UK. After analysing these internal and external factors, assessing the strengths and weaknesses, and keeping in mind the marketing objectives, it has been suggested that The Lowry shifts its core strategy towards diversification and promotion of elements like shopping centres, or restaurants to increase its footfall rather than just focusing on art lovers and artists.Preview Essay
This research study has been designed with the objective of identifying Volkswagen’s strategies in the Asian markets during financial crisis. In order to do that a brief analysis of the automotive industry has been stated in the study so as discuss the effect of economic slowdown on the regional automotive market and the condition of the Asian automotive market during such situation. It was found that Volkswagen faced challenging situation in the European and American market during 2008-09 due to financial crunch. However, they focused on launch of small car segments for the Asian market as the demand for such products were high. Further they also developed and research innovative strategies to make them their core competencies so as to get an edge over the competitors. Moreover, the Asian market was so much affected by the economic crisis as that of the European market, so countries like China, India, South Korea, Indonesia, Japan, Vietnam, and Thailand showed potential of growth and demand.Preview Essay
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