About Marketing

Marketing is a domain of business management that involves various business activities that involves development of strategies and planning for products, branding and advertisement, along with sales and distribution. The subject of marketing management mostly involves elements from economics and competitive strategy that to assess the industry and market in which an organization operates. As a student of this domain, one may have to conduct various associated activities such as Brand Audit, Marketing plan, market research, etc. The marketing department of a company is responsible for improving the brand awareness of a product, thereby improving its sales.

Essays on Marketing

We have found 124 essays on Marketing

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Advertising Strategy of McDonalds

5 pages (1250 words) , Report

The following study analyses the notable advertisement failures of McDonalds’s Arch Deluxe Burger, which is counted among the top ten advertisement failures. The motive is to understand the shortcomings of the company due to which the advertisement failed, the mistakes in their advertisement design and the significant issues like the target customers, positioning strategy, media strategy for the product of McDonalds.

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Enterprise Social Networks

12 pages (3000 words) , Report

Social media acts as a great equalizer. The educational institutions can utilize the social media and promote themselves without spending money and small colleges can also become popular instantly. There are many small colleges and educational institutes who have posted videos of their courses and online classes to created small advertisement with the resources available within the institute and uploaded them on YouTube or Facebook. Those videos received huge number of likes and the institutions became popular instantly. The basic motive of utilizing media is to promote, lets people know what the colleges and universities has to sell. The social media serves the purpose. This study is based on utilizing social media networking for higher education and students in the universities and colleges. The cost for promotion through social networking sites is almost nothing and it is very easy to understand and handle. This will surely affect the financial status of the universities and colleges. The tools used for such promotions are: Blogging, Permalinks, Comments, Themes, etc. Other than this, company can create pages in twitter, Facebook, LinkedIn and Myspace, the most popular ones.

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Marketing Management

10 pages (2500 words) , Report

The following report aims at introducing a new product idea, developing its marketing strategy and analyses the marketing ingredients required to make the new idea a success. The American information technological company Hewlett-Packard (HP) is selected for the purpose. The printers manufactured by HP is assumed as of the innovative product developed by the company.

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Marketing Plan of The Lowry

5 pages (1250 words) , Report

The Lowry is a centre where artists display their art and cultural functions. It has theatres, galleries and cultural centres. Apart from this The Lowry also grabs attention due to its architectural excellence. The building also has many cafes, restaurants, shopping centres and hotels. The purpose of this study was to conduct a marketing audit of Lowry and carry out a SWOT analysis on the basis of the results. In the marketing audit, the internal environment of The Lowry, micro environment and macro environment was analysed. It was found that the management of Lowry has adopted the technological ways to promote them, so they have undertaken e-marketing strategies to attract audiences. These are the strengths, while the external environment is not favourable due to the economic slowdown, and increasing in UK. After analysing these internal and external factors, assessing the strengths and weaknesses, and keeping in mind the marketing objectives, it has been suggested that The Lowry shifts its core strategy towards diversification and promotion of elements like shopping centres, or restaurants to increase its footfall rather than just focusing on art lovers and artists.

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Economic Crisis and its Effect on Marketing Strategy of Volkswagen in Vietnam

5 pages (1250 words) , Research Proposal

This research study has been designed with the objective of identifying Volkswagen’s strategies in the Asian markets during financial crisis. In order to do that a brief analysis of the automotive industry has been stated in the study so as discuss the effect of economic slowdown on the regional automotive market and the condition of the Asian automotive market during such situation. It was found that Volkswagen faced challenging situation in the European and American market during 2008-09 due to financial crunch. However, they focused on launch of small car segments for the Asian market as the demand for such products were high. Further they also developed and research innovative strategies to make them their core competencies so as to get an edge over the competitors. Moreover, the Asian market was so much affected by the economic crisis as that of the European market, so countries like China, India, South Korea, Indonesia, Japan, Vietnam, and Thailand showed potential of growth and demand.

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Top Marketing Essay Examples for free: Get Topic Ideas for your marketing essays

Marketing Management is a major subject that you’ll have to learn as a student of business administration and management. During your course, you’ll have to come across a lot of theories and models, that you need to implement in your assignments. We understand how much these essays and assignments can be a difficult for you, especially when you have no idea how you need to proceed with your paper. On top of that, these assignments carry a lot of weightage, when it comes to completion of your course module.

Typically, in a module of a marketing course, you’ll need to write papers on various aspects such as market assessment, product development strategies and branding strategies, by using tools and models like PESTLE analysis, Marketing Mix, 3M of marketing communication, etc. Each of the essays and reports that you need to write will test your knowledge and acumen on various parameters such as critical thinking, ability to express views, theoretical knowledge, implementation of theories, organization of thoughts and command over the language. Now as a student, who has just enrolled in a business management course, it is highly unlikely that you will be able to nail those essays on the first go. In fact, even experienced students sometimes stumble around to get their heads around critical marketing essay topics.

Essayexamples4u aims to help you out with even the most critical marketing essays. Our database contains innumerable essays, reports and case studies on the domain of marketing management. So, if you are looking for a new topic or trying to a good idea about how to write a particular topic, you have come to the right place.

Essayexample4u has a vast collection of essays and reports, you will definitely find a few that matches your requirement. The purpose of providing the massive database of free essays is to guide you with the essay writing process. Each and every essay that we are providing for you free of cost are written by expert academic writers. So, you can rest assured about the quality of the papers that you download from us.

We have made sure all the recent vital topics are included in our essay database. You will be able to find essays and research papers on topics like entrepreneurship, marketing plan, branding, social media marketing, consumer behavior, advertising and sales, among others. We have covered a wide range of topics so that you won’t have to go empty hand. Our highly efficient custom search allows you to search for papers based on very specific keywords that enables you to find the right paper instantly.

So, go ahead and search for the marketing essay that you have been looking. Use our essays to get a clear idea about the content of your paper, which can help you fetch good grades for you. Our marketing essays are the best reference papers that you can find across the internet. Make the best use of them. Good Luck!

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