In this research paper, the researcher will shed light on role of cross functional attributes of Smartphone in context to brand loyalty and purchase decision of Chinese consumers. There are three major issues in the research paper such as, 1- identifying key product attributes of Smartphone which can influence brand loyalty among Chinese consumers, 2- understanding the cross linking between product attributes and 3- understanding variance in product attributes can create difference in brand loyalty of customer towards different Smartphone brands. The researcher has used qualitative research methodology in order to address the key research problems. Theoretical arguments of various research scholars have been used in order to develop theoretical argument in the paper. Market research report on Chinese consumer behaviour towards Smartphone and previous research works on the topic have been used in order to conduct the qualitative data analysis. The researcher found that individual attributes such as cash back offer, EMI schemes, wide screen size, touch sensitivity, HD quality movie watching facility, gaming options, availability of applications, metallic body, practical usable functions in Smartphone can influence purchasing decision and brand loyalty among Chinese Smartphone users. Lack of use of primary data to analyze consumer behaviour regarding particular product attribute is major limitation for the study. Findings of this research paper can be used by future Smartphone marketers in order to enhance brand loyalty among Chinese customers by influencing their purchasing decisions.Preview Essay
In this paper, the researcher will brief about the market research proposal that would be used to analyze effectiveness of the advertising campaign that has been launched by Carling Beer. In the first section, the report will highlight marketing and business environment for Carling while the second section will define problem statement for the client. In the third section, various elements of the selected quantitative research methodology for the market research will be discussed and the fourth section will discuss about statistical methodology that might be used for data analysis. In the fifth section, calculation of cost and time will be discussed while the last section will shed light on eligibility of researchers who will work in the market research project.Preview Essay
Nike is into designing and developing high quality footwear, equipment, apparel, and accessories. It is the largest seller of footwear in the world Nike’s business strategy is to conduct research and develop premium performance products. Demand for athletic products of Nike are created through their advertisement and promotional strategies. The company is financially stable globally.Preview Essay
In case of asset management, the focus should be mainly on the requirements of the owners and based on that planning should be done to create value for themselves and also for the stakeholders of the hotel. This study aims to present a detailed analysis of the famous luxury hotel of Las Vegas called Bellagio, owned and managed by the MGM Mirage Group of hotels and casinos. The MGM Mirage group along with the management of Bellagio has undertaken various refurbishment activities in the hotel due to future expectations of increasing visitors and also as simple renovation activity. A range of promotional strategies have been undertaken by the management to promote Bellagio as another name for luxury and beauty. Apart from this, the environmental aspect has also been given much importance and measures to optimize the usage of natural resources have been taken. 3000 rooms of Bellagio are always occupied round the year, so it is really difficult to get vacant rooms. This depicts that the over luxurious hotel does enormous business to earn good profit.Preview Essay
New product development is the process concerned with the thinking and developing the product along with its final launch. There are two paths involved in developing a new product; one is generation of a new idea, designing the idea and the second path is market analysis and research. The following study determines both the positive and negative influence of the business culture on the new product development process.Preview Essay
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