About Marketing

Marketing is a domain of business management that involves various business activities that involves development of strategies and planning for products, branding and advertisement, along with sales and distribution. The subject of marketing management mostly involves elements from economics and competitive strategy that to assess the industry and market in which an organization operates. As a student of this domain, one may have to conduct various associated activities such as Brand Audit, Marketing plan, market research, etc. The marketing department of a company is responsible for improving the brand awareness of a product, thereby improving its sales.

Essays on Marketing

We have found 124 essays on Marketing

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Understanding Cross-attribute variance for Smartphone on brand loyalty and Purchasing Behaviour among Chinese Consumers

40 pages (10000 words) , Report

In this research paper, the researcher will shed light on role of cross functional attributes of Smartphone in context to brand loyalty and purchase decision of Chinese consumers. There are three major issues in the research paper such as, 1- identifying key product attributes of Smartphone which can influence brand loyalty among Chinese consumers, 2- understanding the cross linking between product attributes and 3- understanding variance in product attributes can create difference in brand loyalty of customer towards different Smartphone brands. The researcher has used qualitative research methodology in order to address the key research problems. Theoretical arguments of various research scholars have been used in order to develop theoretical argument in the paper. Market research report on Chinese consumer behaviour towards Smartphone and previous research works on the topic have been used in order to conduct the qualitative data analysis. The researcher found that individual attributes such as cash back offer, EMI schemes, wide screen size, touch sensitivity, HD quality movie watching facility, gaming options, availability of applications, metallic body, practical usable functions in Smartphone can influence purchasing decision and brand loyalty among Chinese Smartphone users. Lack of use of primary data to analyze consumer behaviour regarding particular product attribute is major limitation for the study. Findings of this research paper can be used by future Smartphone marketers in order to enhance brand loyalty among Chinese customers by influencing their purchasing decisions.

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Effectiveness of Carling Marketing Campaign

10 pages (2500 words) , Report

In this paper, the researcher will brief about the market research proposal that would be used to analyze effectiveness of the advertising campaign that has been launched by Carling Beer. In the first section, the report will highlight marketing and business environment for Carling while the second section will define problem statement for the client. In the third section, various elements of the selected quantitative research methodology for the market research will be discussed and the fourth section will discuss about statistical methodology that might be used for data analysis. In the fifth section, calculation of cost and time will be discussed while the last section will shed light on eligibility of researchers who will work in the market research project.

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New Marketing Trends - NIKE

0 pages (50 slides words) , PPT

Nike is into designing and developing high quality footwear, equipment, apparel, and accessories. It is the largest seller of footwear in the world Nike’s business strategy is to conduct research and develop premium performance products. Demand for athletic products of Nike are created through their advertisement and promotional strategies. The company is financially stable globally.

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Marketing Strategy of Hotel Bellagio, Las Vegas

9 pages (2250 words) , Report

In case of asset management, the focus should be mainly on the requirements of the owners and based on that planning should be done to create value for themselves and also for the stakeholders of the hotel. This study aims to present a detailed analysis of the famous luxury hotel of Las Vegas called Bellagio, owned and managed by the MGM Mirage Group of hotels and casinos. The MGM Mirage group along with the management of Bellagio has undertaken various refurbishment activities in the hotel due to future expectations of increasing visitors and also as simple renovation activity. A range of promotional strategies have been undertaken by the management to promote Bellagio as another name for luxury and beauty. Apart from this, the environmental aspect has also been given much importance and measures to optimize the usage of natural resources have been taken. 3000 rooms of Bellagio are always occupied round the year, so it is really difficult to get vacant rooms. This depicts that the over luxurious hotel does enormous business to earn good profit.

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Influence of Business Cultures on Product Development

15 pages (3750 words) , Report

New product development is the process concerned with the thinking and developing the product along with its final launch. There are two paths involved in developing a new product; one is generation of a new idea, designing the idea and the second path is market analysis and research. The following study determines both the positive and negative influence of the business culture on the new product development process.

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Top Marketing Essay Examples for free: Get Topic Ideas for your marketing essays

Marketing Management is a major subject that you’ll have to learn as a student of business administration and management. During your course, you’ll have to come across a lot of theories and models, that you need to implement in your assignments. We understand how much these essays and assignments can be a difficult for you, especially when you have no idea how you need to proceed with your paper. On top of that, these assignments carry a lot of weightage, when it comes to completion of your course module.

Typically, in a module of a marketing course, you’ll need to write papers on various aspects such as market assessment, product development strategies and branding strategies, by using tools and models like PESTLE analysis, Marketing Mix, 3M of marketing communication, etc. Each of the essays and reports that you need to write will test your knowledge and acumen on various parameters such as critical thinking, ability to express views, theoretical knowledge, implementation of theories, organization of thoughts and command over the language. Now as a student, who has just enrolled in a business management course, it is highly unlikely that you will be able to nail those essays on the first go. In fact, even experienced students sometimes stumble around to get their heads around critical marketing essay topics.

Essayexamples4u aims to help you out with even the most critical marketing essays. Our database contains innumerable essays, reports and case studies on the domain of marketing management. So, if you are looking for a new topic or trying to a good idea about how to write a particular topic, you have come to the right place.

Essayexample4u has a vast collection of essays and reports, you will definitely find a few that matches your requirement. The purpose of providing the massive database of free essays is to guide you with the essay writing process. Each and every essay that we are providing for you free of cost are written by expert academic writers. So, you can rest assured about the quality of the papers that you download from us.

We have made sure all the recent vital topics are included in our essay database. You will be able to find essays and research papers on topics like entrepreneurship, marketing plan, branding, social media marketing, consumer behavior, advertising and sales, among others. We have covered a wide range of topics so that you won’t have to go empty hand. Our highly efficient custom search allows you to search for papers based on very specific keywords that enables you to find the right paper instantly.

So, go ahead and search for the marketing essay that you have been looking. Use our essays to get a clear idea about the content of your paper, which can help you fetch good grades for you. Our marketing essays are the best reference papers that you can find across the internet. Make the best use of them. Good Luck!

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