About Marketing

Marketing is a domain of business management that involves various business activities that involves development of strategies and planning for products, branding and advertisement, along with sales and distribution. The subject of marketing management mostly involves elements from economics and competitive strategy that to assess the industry and market in which an organization operates. As a student of this domain, one may have to conduct various associated activities such as Brand Audit, Marketing plan, market research, etc. The marketing department of a company is responsible for improving the brand awareness of a product, thereby improving its sales.

Essays on Marketing

We have found 124 essays on Marketing

Filter

Routes to Market

40 pages (10000 words) , Report

It is evident from the case analysis that Foxy Originals which is a Canadian jewellery company, is planning to enter US jewellery market in order to penetrate in a market which is 10 times bigger than Canadian jewellery market. The company is currently lacking a well-defined marketing plan and it is in dilemma to select an appropriate distribution channel to enter USA jewellery market. Now the question is that, would Foxy Originals attend trade shows or hire sales representatives in order to distribute products in USA market? The essay will try to find the answer of this pertinent question. The study will use cost-benefit analysis for each of the viable distribution strategy in order to ratiocinate the recommendation.

Preview Essay

Marketing Strategy of American Hot Dog Cart

10 pages (2500 words) , Report

The project deals with the introduction of hot dog cart business in United Kingdom. In the first part of the project an introduction of the concept of the business has been given. The next portion of the project continues with the industry analysis of the UK fast food industry followed by the SWOT Analysis of the business. Then the strategies which should be implemented in the new market have been suggested to the business using porter’s generic strategy and Ansoff’s matrix. The business has been recommended to follow cost leadership strategy in order to implement the growth strategy of market extension. Finally, a proper marketing mix has been suggested to the company in order to achieve competitive advantage in UK fast food industry.

Preview Essay

Expansion of IKEA in Indonesian Market

23 pages (5750 words) , Report

In the following report, the business operations and practices followed by IKEA have been explored. The following discussion is focused on the international expansion strategy of IKEA, which is a renowned furniture retailing company. The study has selected Indonesia as the venue for international operation for IKEA as the organisation currently has no operations in that area.

Preview Essay

An Analysis of the Consumers’ Consumption Motives of Luxury Fashion Branding in China

8 pages (2000 words) , Report

In this research paper, the researcher has shaded light on “Consumers’ Consumption Motives of Luxury Fashion Branding in China” There is common belief that luxury products are targeted for premium customers who are ready to shell out extra bucks of money in order to get the premium feelings. Although there are sufficient amount of research works exist which have tried to investigate consumption motivation among customers for luxury items but most of these studies were conducted in context to developed nations from North America and Europe. Interesting fact is that most of the researchers skipped luxury consumption of Chinese customers but economic evidences and sales of luxury goods in China is suggesting that ignoring the red dragon might not fill the gap in literature regarding luxury consumption in convincing manner. But, there is an exogenous variable known as economic recession which has decreased the demand of luxury goods across different nations of the globe and majority of the countries of the world are still struggling with sluggish economic growth. Now the fact is that during the time of economic prosperity, people may indulge themselves in luxury purchase but during the time of economic uncertainties, people view luxury purchasing in the ground of utilitarian principles. Hence, the timing was right to conduct research on luxury item purchase decision of Chinese customers. Important fact is that China is an emerging country which is showing constant GDP growth rate for last couple of years hence the research findings will help future luxury marketers to design brand strategy to lure Chinese customers. The study had some key purposes such as, 1- analyzing luxury fashion brand purchasing tendency and frequency of the Chinese consumers, 2- determining the impact of social and cultural aspects of China which can influence luxury fashion brand purchase of Chinese customers, 3- determining the role of Chinese economic pattern in directing luxury fashion brand purchase of Chinese customers and 4- analyzing attitude of the Chinese customers towards purchasing or owning luxury fashion products. The researcher collected secondary data from secondary sources while primary data was collected from 100 respondents through close ended survey and interview method. The researcher used convenience sampling in order to select respondents while validity of the research result was also being checked in context to evidences of secondary data. The researcher has stressed on qualitative analysis of data without using any statistical techniques in order to maintain integrity of the data. Majority of the respondents pointed out that they purchase luxury fashion brands for increasing social status among peer group while others pointed out that they believe luxury products offer unmatched quality to them. However, the researcher has not analyzed the data with combination of inferential and descriptive statistics which have significantly blurred the data interpretation in this paper and this is the major limitations in this research. Future researchers should stress on this limitations and analyze the research variables with the help of more comprehensive statistical techniques.

Preview Essay

Marketing Strategy of Aer Lingus

9 pages (2250 words) , Report

In this paper, the researcher will shed light on marketing strategy of renowned Irish airline company Aer Lingus. In the first part, the paper will try to discuss the business portfolio of Aer Lingus while the second part will shed light on segmenting, targeting and positioning of the company. Discussion about the integrated marketing policy of Aer Lingus will be core essence of this paper. In the next part, the paper will discuss about the pricing policy of Aer Lingus. Consumer behaviour of patrons of Aer Lingus will be discussed from the view point of means end chain analysis in the later part of the paper. Concept of service gaps model and service profit chain will be discussed in this paper in order to understand service matrix of Aer Lingus in comprehensive manner.

Preview Essay

Top Marketing Essay Examples for free: Get Topic Ideas for your marketing essays

Marketing Management is a major subject that you’ll have to learn as a student of business administration and management. During your course, you’ll have to come across a lot of theories and models, that you need to implement in your assignments. We understand how much these essays and assignments can be a difficult for you, especially when you have no idea how you need to proceed with your paper. On top of that, these assignments carry a lot of weightage, when it comes to completion of your course module.

Typically, in a module of a marketing course, you’ll need to write papers on various aspects such as market assessment, product development strategies and branding strategies, by using tools and models like PESTLE analysis, Marketing Mix, 3M of marketing communication, etc. Each of the essays and reports that you need to write will test your knowledge and acumen on various parameters such as critical thinking, ability to express views, theoretical knowledge, implementation of theories, organization of thoughts and command over the language. Now as a student, who has just enrolled in a business management course, it is highly unlikely that you will be able to nail those essays on the first go. In fact, even experienced students sometimes stumble around to get their heads around critical marketing essay topics.

Essayexamples4u aims to help you out with even the most critical marketing essays. Our database contains innumerable essays, reports and case studies on the domain of marketing management. So, if you are looking for a new topic or trying to a good idea about how to write a particular topic, you have come to the right place.

Essayexample4u has a vast collection of essays and reports, you will definitely find a few that matches your requirement. The purpose of providing the massive database of free essays is to guide you with the essay writing process. Each and every essay that we are providing for you free of cost are written by expert academic writers. So, you can rest assured about the quality of the papers that you download from us.

We have made sure all the recent vital topics are included in our essay database. You will be able to find essays and research papers on topics like entrepreneurship, marketing plan, branding, social media marketing, consumer behavior, advertising and sales, among others. We have covered a wide range of topics so that you won’t have to go empty hand. Our highly efficient custom search allows you to search for papers based on very specific keywords that enables you to find the right paper instantly.

So, go ahead and search for the marketing essay that you have been looking. Use our essays to get a clear idea about the content of your paper, which can help you fetch good grades for you. Our marketing essays are the best reference papers that you can find across the internet. Make the best use of them. Good Luck!

Looking for Custom Essay Writing?

Writing an academic paper can sometimes become a grueling task. Let’s face it, some of those assignments are just too challenging and strenuous for you. Even with all of your bright ideas you are often left clueless with your college essay. Now, you can hire some of best industry experts for your essay help and forget worrying about deadlines and sleepless nights.

Order Now!