It is evident from the case analysis that Foxy Originals which is a Canadian jewellery company, is planning to enter US jewellery market in order to penetrate in a market which is 10 times bigger than Canadian jewellery market. The company is currently lacking a well-defined marketing plan and it is in dilemma to select an appropriate distribution channel to enter USA jewellery market. Now the question is that, would Foxy Originals attend trade shows or hire sales representatives in order to distribute products in USA market? The essay will try to find the answer of this pertinent question. The study will use cost-benefit analysis for each of the viable distribution strategy in order to ratiocinate the recommendation.Preview Essay
The project deals with the introduction of hot dog cart business in United Kingdom. In the first part of the project an introduction of the concept of the business has been given. The next portion of the project continues with the industry analysis of the UK fast food industry followed by the SWOT Analysis of the business. Then the strategies which should be implemented in the new market have been suggested to the business using porter’s generic strategy and Ansoff’s matrix. The business has been recommended to follow cost leadership strategy in order to implement the growth strategy of market extension. Finally, a proper marketing mix has been suggested to the company in order to achieve competitive advantage in UK fast food industry.Preview Essay
In the following report, the business operations and practices followed by IKEA have been explored. The following discussion is focused on the international expansion strategy of IKEA, which is a renowned furniture retailing company. The study has selected Indonesia as the venue for international operation for IKEA as the organisation currently has no operations in that area.Preview Essay
In this research paper, the researcher has shaded light on “Consumers’ Consumption Motives of Luxury Fashion Branding in China” There is common belief that luxury products are targeted for premium customers who are ready to shell out extra bucks of money in order to get the premium feelings. Although there are sufficient amount of research works exist which have tried to investigate consumption motivation among customers for luxury items but most of these studies were conducted in context to developed nations from North America and Europe. Interesting fact is that most of the researchers skipped luxury consumption of Chinese customers but economic evidences and sales of luxury goods in China is suggesting that ignoring the red dragon might not fill the gap in literature regarding luxury consumption in convincing manner. But, there is an exogenous variable known as economic recession which has decreased the demand of luxury goods across different nations of the globe and majority of the countries of the world are still struggling with sluggish economic growth. Now the fact is that during the time of economic prosperity, people may indulge themselves in luxury purchase but during the time of economic uncertainties, people view luxury purchasing in the ground of utilitarian principles. Hence, the timing was right to conduct research on luxury item purchase decision of Chinese customers. Important fact is that China is an emerging country which is showing constant GDP growth rate for last couple of years hence the research findings will help future luxury marketers to design brand strategy to lure Chinese customers. The study had some key purposes such as, 1- analyzing luxury fashion brand purchasing tendency and frequency of the Chinese consumers, 2- determining the impact of social and cultural aspects of China which can influence luxury fashion brand purchase of Chinese customers, 3- determining the role of Chinese economic pattern in directing luxury fashion brand purchase of Chinese customers and 4- analyzing attitude of the Chinese customers towards purchasing or owning luxury fashion products. The researcher collected secondary data from secondary sources while primary data was collected from 100 respondents through close ended survey and interview method. The researcher used convenience sampling in order to select respondents while validity of the research result was also being checked in context to evidences of secondary data. The researcher has stressed on qualitative analysis of data without using any statistical techniques in order to maintain integrity of the data. Majority of the respondents pointed out that they purchase luxury fashion brands for increasing social status among peer group while others pointed out that they believe luxury products offer unmatched quality to them. However, the researcher has not analyzed the data with combination of inferential and descriptive statistics which have significantly blurred the data interpretation in this paper and this is the major limitations in this research. Future researchers should stress on this limitations and analyze the research variables with the help of more comprehensive statistical techniques.Preview Essay
In this paper, the researcher will shed light on marketing strategy of renowned Irish airline company Aer Lingus. In the first part, the paper will try to discuss the business portfolio of Aer Lingus while the second part will shed light on segmenting, targeting and positioning of the company. Discussion about the integrated marketing policy of Aer Lingus will be core essence of this paper. In the next part, the paper will discuss about the pricing policy of Aer Lingus. Consumer behaviour of patrons of Aer Lingus will be discussed from the view point of means end chain analysis in the later part of the paper. Concept of service gaps model and service profit chain will be discussed in this paper in order to understand service matrix of Aer Lingus in comprehensive manner.Preview Essay
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