In the following discussion, the advantages and disadvantages associated with electronic commerce for bookstores have been evaluated. Industry trends exhibited by various e-commerce bookstores have been explored in the following discussions. The competitive advantage of converting business into ecommerce and its positive implications have been explored in the following discussions.Preview Essay
In the following discussions, the various marketing concepts and strategies followed by Starbucks have been evaluated. The marketing mix employed by Starbucks to successfully develop and expand its businesses and gain recognition amongst its target market segment has been explored. Furthermore, Ansoff matrix has been applied to develop new marketing strategies for the firm.Preview Essay
In the following dissertation, the non-linear and asymmetric relationship between brand image and customer loyalty has been evaluated by taking under consideration the case of Lenovo and IBM. The main purpose of the study is to analyse how brand image of IBM effect customer loyalty of its products, especially the laptops.Preview Essay
In the following report, the marketing strategies applied by Devine Chocolates have been explored. Devine Chocolate Limited is a renowned chocolate company which is based on United Kingdom. The existing position of the firm has been analysed along with the marketing communications that are being used currently. Based on the same, new plans have been recommended for the plan, in the report.Preview Essay
Purpose – Purpose of the paper is to find the relationship between perceptions based values in terms of product sustainability and environmental sustainability of fashion supply chains among young generation Y consumers and their purchasing decision for eco-fashion apparels. Findings – Knowledge about the benefits of sustainability of eco-fashion products can direct purchasing behaviour of generation Y customers. Originality/value – The paper has pointed out that personal belief and value system of customers can direct purchasing decision of customers while purchasing eco-fashion products.Preview Essay
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