In the following report, the various aspects associated with consumer behaviour have been explored. The case of Ariel, one of the brands of Proctor & Gamble has been taken under consideration to acquire a better understanding regarding the same. Cognitive, affective and behavioural responses of the marketing mix stimuli have been analysed in the following discussions.Preview Essay
In the following report, the elements of macro-environment and microenvironment surrounding the business of LEGO have been analysed. Furthermore, the various innovative strategies that were used have been evaluated to understand the existing brand positioning and marketing strategy of the firm. This aided in evaluating the brand value of LEGO, which was one of the focuses of the report.Preview Essay
In the following report, study has been conducted on the macro environment auditing for sugar confectionery market in United Kingdom as new sugar product is to be launched for the British consumers. In the study, PESTLE analysis framework and Porter’s diamond model has been used for understanding the existing business opportunities available in the United Kingdom. Furthermore, the market trends have been analysed to identify the potential target segment of the market.Preview Essay
In the following discussions, marketing dynamics of restaurant industry in Lebanon have been explored. Furthermore, the marketing conditions prevailing in the restaurant industry has been evaluated to identify the prospective market segments that can be selected for establishing franchisees in Lebanon. Competitor analysis has been conducted to acquire an understanding regarding the potentiality of restaurant businesses at Lebanon.Preview Essay
The company has developed Metabical for overweight people and it is the first prescription drug having Food and Drug Administration (FDA) approval (Food and Drug Administration, 2012). Trial phase for the drug was successful because participants reached their weight loss goal within twelve weeks. Although Cambridge Sciences Pharmaceuticals has not decided the final retail price for the drug but it is rumored that the approx retail price would be $3 to $5 per dosage. This report will try to shed some light on viable positioning and marketing plan for Metabical while the study will use the market research report prepared by the company in order to get an idea about the target market. A detailed budget for the marketing communication will be an integrated part of the report.Preview Essay
Marketing Management is a major subject that you’ll have to learn as a student of business administration and management. During your course, you’ll have to come across a lot of theories and models, that you need to implement in your assignments. We understand how much these essays and assignments can be a difficult for you, especially when you have no idea how you need to proceed with your paper. On top of that, these assignments carry a lot of weightage, when it comes to completion of your course module.
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