About Marketing

Marketing is a domain of business management that involves various business activities that involves development of strategies and planning for products, branding and advertisement, along with sales and distribution. The subject of marketing management mostly involves elements from economics and competitive strategy that to assess the industry and market in which an organization operates. As a student of this domain, one may have to conduct various associated activities such as Brand Audit, Marketing plan, market research, etc. The marketing department of a company is responsible for improving the brand awareness of a product, thereby improving its sales.

Essays on Marketing

We have found 124 essays on Marketing

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E-Business Marketing Strategy of Ebay

6 pages (1500 words) , Report

The following report focuses on the marketing strategies and practices followed by the e-business organizations. The loyalty tools and online marketing strategies employed by organizations such as eBay, PayPal and Skype Internet Telephony have been evaluated in the report. Furthermore, the strengths and weaknesses associated with the application of Web 2.0 for marketing, by eBay, has been analyzed as well.

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Understand the Individual Elements of the Extended Marketing Mix: Case of Procter & Gamble

6 pages (1500 words) , Report

In the following report, the marketing mix employed by Proctor & Gamble has been analysed in details. The traditional aspects of marketing mix, namely, product, price, promotion and place have been compared with the additional factors that include people, physical evidences and process. The marketing strategies developed by Proctor & Gamble using the elements of marketing mix have been explored in the following discussions.

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Interactive Marketing: E-Marketing Report

12 pages (3000 words) , Report

This analysis will try to throw some light on E-Marketing plan for North Brisbane Landscape and Garden Centre. In the first year the company is trying to achieve 5% of market share with annual revenue of $2,100,000. Their main focus will be achieving customer satisfaction of more than 95% in the initial three years. The company has planned to develop e-marketing strategy in order to overcome internal weakness and threats and take advantage of market opportunities (dynamic pricing strategy in accordance to customer’s demand) while market share increment, brand awareness increment and better customer relationship management are three marketing objectives need to set by company for first three years. The company will offer Bulk Products, Sleepers Paving Slabs Garden Edges / Surrounds Bagged Products via online platform to targeted customers (small and mid level suppliers, individual customers in the age range of 30- 45 years). They will dynamic pricing to gain competitive edge over competitors while vendor management software will be used for maintaining online distribution channel. The company will use social media marketing to create brand equity among customers. Implementing CRM software will help them to increase customer engagement.

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Individual Variables and Consumer Behavior Background for Proctor & Gamble

9 pages (2250 words) , Report

In the following report, the various factors associated with consumer purchase behavior and the variable associated with the same has been explored. Furthermore, the factors that motivate consumers to make their purchase have been explored in the following discussions. Furthermore, the marketing strategies employed by the companies have also been evaluated in the discussions. The case of Proctor & Gamble has been taken under consideration to acquire a better understanding regarding the same.

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Brand Analysis of Coca-Cola

8 pages (2000 words) , Report

In the following report, brand analysis has been conducted for the company, Coca Cola. The various factors associated with the concept of brand equity have been explored. Brand auditing has been conducted for Coca Cola using various aspects such as brand promise, brand personality, brand value, brand attributes and visual identities.

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Top Marketing Essay Examples for free: Get Topic Ideas for your marketing essays

Marketing Management is a major subject that you’ll have to learn as a student of business administration and management. During your course, you’ll have to come across a lot of theories and models, that you need to implement in your assignments. We understand how much these essays and assignments can be a difficult for you, especially when you have no idea how you need to proceed with your paper. On top of that, these assignments carry a lot of weightage, when it comes to completion of your course module.

Typically, in a module of a marketing course, you’ll need to write papers on various aspects such as market assessment, product development strategies and branding strategies, by using tools and models like PESTLE analysis, Marketing Mix, 3M of marketing communication, etc. Each of the essays and reports that you need to write will test your knowledge and acumen on various parameters such as critical thinking, ability to express views, theoretical knowledge, implementation of theories, organization of thoughts and command over the language. Now as a student, who has just enrolled in a business management course, it is highly unlikely that you will be able to nail those essays on the first go. In fact, even experienced students sometimes stumble around to get their heads around critical marketing essay topics.

Essayexamples4u aims to help you out with even the most critical marketing essays. Our database contains innumerable essays, reports and case studies on the domain of marketing management. So, if you are looking for a new topic or trying to a good idea about how to write a particular topic, you have come to the right place.

Essayexample4u has a vast collection of essays and reports, you will definitely find a few that matches your requirement. The purpose of providing the massive database of free essays is to guide you with the essay writing process. Each and every essay that we are providing for you free of cost are written by expert academic writers. So, you can rest assured about the quality of the papers that you download from us.

We have made sure all the recent vital topics are included in our essay database. You will be able to find essays and research papers on topics like entrepreneurship, marketing plan, branding, social media marketing, consumer behavior, advertising and sales, among others. We have covered a wide range of topics so that you won’t have to go empty hand. Our highly efficient custom search allows you to search for papers based on very specific keywords that enables you to find the right paper instantly.

So, go ahead and search for the marketing essay that you have been looking. Use our essays to get a clear idea about the content of your paper, which can help you fetch good grades for you. Our marketing essays are the best reference papers that you can find across the internet. Make the best use of them. Good Luck!

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