The following report focuses on the marketing strategies and practices followed by the e-business organizations. The loyalty tools and online marketing strategies employed by organizations such as eBay, PayPal and Skype Internet Telephony have been evaluated in the report. Furthermore, the strengths and weaknesses associated with the application of Web 2.0 for marketing, by eBay, has been analyzed as well.Preview Essay
In the following report, the marketing mix employed by Proctor & Gamble has been analysed in details. The traditional aspects of marketing mix, namely, product, price, promotion and place have been compared with the additional factors that include people, physical evidences and process. The marketing strategies developed by Proctor & Gamble using the elements of marketing mix have been explored in the following discussions.Preview Essay
This analysis will try to throw some light on E-Marketing plan for North Brisbane Landscape and Garden Centre. In the first year the company is trying to achieve 5% of market share with annual revenue of $2,100,000. Their main focus will be achieving customer satisfaction of more than 95% in the initial three years. The company has planned to develop e-marketing strategy in order to overcome internal weakness and threats and take advantage of market opportunities (dynamic pricing strategy in accordance to customer’s demand) while market share increment, brand awareness increment and better customer relationship management are three marketing objectives need to set by company for first three years. The company will offer Bulk Products, Sleepers Paving Slabs Garden Edges / Surrounds Bagged Products via online platform to targeted customers (small and mid level suppliers, individual customers in the age range of 30- 45 years). They will dynamic pricing to gain competitive edge over competitors while vendor management software will be used for maintaining online distribution channel. The company will use social media marketing to create brand equity among customers. Implementing CRM software will help them to increase customer engagement.Preview Essay
In the following report, the various factors associated with consumer purchase behavior and the variable associated with the same has been explored. Furthermore, the factors that motivate consumers to make their purchase have been explored in the following discussions. Furthermore, the marketing strategies employed by the companies have also been evaluated in the discussions. The case of Proctor & Gamble has been taken under consideration to acquire a better understanding regarding the same.Preview Essay
In the following report, brand analysis has been conducted for the company, Coca Cola. The various factors associated with the concept of brand equity have been explored. Brand auditing has been conducted for Coca Cola using various aspects such as brand promise, brand personality, brand value, brand attributes and visual identities.Preview Essay
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