British mobile catering is growing steadily. Economic recession has decreased the spending capacity of customers; hence, they are shifting towards low-end food service in comparison with high-end restaurants. In 1995, Arkebauer has pointed out that a well-developed business plan provides immense benefits to the entrepreneurs; hence, the report will try to create a systematic dimension for the proposed business plan. Business education played a crucial role on the evolution of the concept business plan (Smaglik, 2004). The proposed business plan in the report will try to synchronise the concept of business education into real world practice. This essay will try to highlight business situation for Sizzle Catering Service (hypothetical catering van taken into consideration). The business is located in Belvedere, London, and it will serve breakfast to local customers. The essay will analyse business plan for Sizzle Catering Service in terms of product and service, market trend, marketing planning, organisational planning, and financial planning. Academic evaluation of the proposed business plan will cover significant portion of the report. Analysing marketing strategy in terms of targeting and segmenting will be an important part of the business plan. In the final part, the essay will analyse future plan for Sizzle Catering Service. In 2002, Hormozi has pointed out that investors get interested by clearly written executive summary, and sometimes investment decision for venture capitalist entirely depends on conciseness of executive summary (Hormozi et al, 2002, pp. 755–763). The report has tried to create a concise executive summary in order to attract investors. In order to assume the expenditure or cost, assumptions in Table 1 has been taken which states the assumed fixed cost and also the operational expenses. Further a projected cash flow is prepared by utilising the assumed cost to reveal the state of cash inflow and out flow of the catering service, so that the operational break even can be shown. It has been seen that Sizzle Catering Service can achieve its breakeven in the fifth month itself. As far as the future goals are concerned, Sizzle can expand its business through converting the business from sole proprietorship to partnership business and buy more van, or it can exit from business by selling off its fixed assets and settling its debts, if any.Preview Essay
This research study is based on the theme of brand expansion of a luxury fashion brand called Kenzo, which was initiated by Kenzo Takada, a famous fashion designer from Japan. The aim of this research study is to identify a new market for Kenzo for its market expansion. In this study, marketing strategies and market entry modes have to be selected for Kenzo’s expansion to those countries where the brand has not set its footprints yet. Countries like India, New Zealand, and other African countries are those, where the popularity of Kenzo cannot be felt, may be because of the presence of other popular fashion brands. In order to expand Kenzo to these countries, this research study is being conducted. For conducting the research study, data would be collected for the study from the secondary sources, such as company website, fashion magazines, books, journal articles, newspapers, and online libraries. These data would be used to conduct a qualitative analysis, so as to identify solution for the research questions that has been considered for this study, on the basis of the research objective.Preview Essay
Green is the favourite colour of the world nowadays. By this I mean to say that environment is priority for everyone. Not only individuals are concerned about making their planet greener but also organisations, profit making companies are coming forward to invest their earning in planting more trees, reducing pollution and chemical wastes and gases. They are also bringing out several new eco-friendly and technologically improved products by using 100 % recyclable materials. In this study we have seen that this company has also come up with the idea of a technology which involves reprinting of the same paper by erasing its ink. It is a special kind of paper which can be used many times. This printer will not only reduce the usage of paper but also in the process help to save trees and water. The company can either execute this idea for their own product or it can keep the intellectual rights and sell the idea to a major player of the printer industry. If they choose the second option, then obviously the company will get the benefit of the market share of the big printer firm as well as the customer base that is big and consisted of mostly loyal consumers. Moreover, it will also get recognition due to their innovative technology, which will further lead to business opportunities from other big business houses too. On the other hand, if the company chooses to produce in their own company, then they should be ready to face an initial lose due to sales being lower than expenditure. The financial projection is based on 12 months, which states that, for the first four months the company would incur a loss and then gradually it will move towards earning profits. Any new venture needs time to grow and get recognition. Technology like this is sure to get appreciation and earn revenue. Proper positioning and promotion will always lead them to exist in the market and acquire considerable amount of market share.Preview Essay
The two reasons why social media became a hot selling cake after 2009 was: • The global recession • The increasing demand of social networking among the customers. The companies have increased their expenditure in online sales over past five years. The concept of viral marketing is quite old. The marketers used to send emails and other online advertisements to popularize the brand. But after 2009, more and more companies came forward to take the opportunity of facebook, twitter, MySpace or Flicker. Though one cannot guarantee the success in this form of promotion, yet the marketers have understood that social networking takes time and have realized the potential of social media. It is a tested and proved fact now that resources devoted through social media can surely bring success to the company. As more and more people are spending hours in surfing internet, marketers are utilizing this aspect in marketing their products. So the small companies such as online marketing companies like Book Bunkers can utilize the social networking sites such as facebook, twitter, LinkedIn or MySpace. The company can register in these social networking sites and create a company page. It can insert the like buttons of this social website page in their own website. This would help to increase the number of likes and popularity of the company.Preview Essay
Procter and Gamble is one of major players in the packaged household product industry. It has always followed the policy of quality product at reasonable price to attract the customers. P&G has an amazing ability to commercialize its products faster than any of its competitors. Due to this reason the company has always earned good revenue and high profit for most of its brands. P&G has implemented three most important strategies for Tide. They wanted to sell what the customers wanted, create value by differentiating their product from the competitors and make a product which is convenient to use. P&G has always tried to position their product differently according to the changing need and preferences of the people. In the detergent market, marketers are launching their detergents in small easy to handle containers at low price. In this way marketers wanted to prove that they were charging less for more. P&G reduced their commercialization and increase their perceived value by introducing Tide with bleach, cold water Tide, Tide with bounce, etc. So by this it could be clearly assumed that P&G has an excellent marketing team to plan out such marketing strategies, so that it always remains the market leader.Preview Essay
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