Understand the Individual Elements of the Extended Marketing Mix: Case of Procter & Gamble

In the following report, the marketing mix employed by Proctor & Gamble has been analysed in details. The traditional aspects of marketing mix, namely, product, price, promotion and place have been compared with the additional factors that include people, physical evidences and process. The marketing strategies developed by Proctor & Gamble using the elements of marketing mix have been explored in the following discussions.

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