This report will try to highlight importance of marketing department in telecommunication business. The study will try to analyze business strategy from the view point of value delivery network. The report will try to understand importance of marketing department from the view point of value proposition offered by the company. Analysis of the key factors of a successful marketing plan will be part of the study. The report will try to understand potentiality of target market from the view point product centric segmentation. Finally, the study will try to prove the importance of marketing department to create a successful business strategy. Understanding marketing strategy in terms of 3V’s approach will be an important part of the study.
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