Strategic Marketing Plan of TelePacific Communications

This study will try to throw some light on targeting, segmenting and positioning strategy of TelePacific Communications for the service mix of Voice (VOIP) Services and Data Networking application. The company is trying to expand business in Texas and other states of USA. The study will try to analyze product specific marketing strategy of the company. This report will try dissecting target customers of the company in terms of demographics and psychographics. The study will try to discuss future business prospect of the company. The company is trying to improve data collocation service with the help of expanded data center network. Finally, the study will discuss individual product positioning strategy of the company.

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