The two reasons why social media became a hot selling cake after 2009 was: • The global recession • The increasing demand of social networking among the customers. The companies have increased their expenditure in online sales over past five years. The concept of viral marketing is quite old. The marketers used to send emails and other online advertisements to popularize the brand. But after 2009, more and more companies came forward to take the opportunity of facebook, twitter, MySpace or Flicker. Though one cannot guarantee the success in this form of promotion, yet the marketers have understood that social networking takes time and have realized the potential of social media. It is a tested and proved fact now that resources devoted through social media can surely bring success to the company. As more and more people are spending hours in surfing internet, marketers are utilizing this aspect in marketing their products. So the small companies such as online marketing companies like Book Bunkers can utilize the social networking sites such as facebook, twitter, LinkedIn or MySpace. The company can register in these social networking sites and create a company page. It can insert the like buttons of this social website page in their own website. This would help to increase the number of likes and popularity of the company.
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