The overall discussion of the report is based on the social media marketing planning for the White Stuff Clothing retailer of UK. This is one of the well-known fashion-clothing retailer, which is specialized in apparel and accessories. The organisation has an appearance on Facebook and Twitter account. They have introduced different promotional videos in the YouTube, which subsequently used as TV commercial to promote their new clothing line. The marketing department is not very focused towards promoting their products and activities through these social media sites. Lack of incorporation of the YouTube videos has resulted in less awareness within the consumers. The report has evaluated their current social media activities and therefore has suggested various strategies to strengthen their market position through different social media activities. These strategies include restructuring of Facebook page by utilizing different Facebook tools, introduction of F-commerce and restructuring the Tweeter page. It has also been suggested to add the selected YouTube promotional video to these restructured social media pages. Finally, few monitoring and measuring tools have been suggested to analyze the performance of this strategic implementation.
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