British mobile catering is growing steadily. Economic recession has decreased the spending capacity of customers; hence, they are shifting towards low-end food service in comparison with high-end restaurants. In 1995, Arkebauer has pointed out that a well-developed business plan provides immense benefits to the entrepreneurs; hence, the report will try to create a systematic dimension for the proposed business plan. Business education played a crucial role on the evolution of the concept business plan (Smaglik, 2004). The proposed business plan in the report will try to synchronise the concept of business education into real world practice. This essay will try to highlight business situation for Sizzle Catering Service (hypothetical catering van taken into consideration). The business is located in Belvedere, London, and it will serve breakfast to local customers. The essay will analyse business plan for Sizzle Catering Service in terms of product and service, market trend, marketing planning, organisational planning, and financial planning. Academic evaluation of the proposed business plan will cover significant portion of the report. Analysing marketing strategy in terms of targeting and segmenting will be an important part of the business plan. In the final part, the essay will analyse future plan for Sizzle Catering Service. In 2002, Hormozi has pointed out that investors get interested by clearly written executive summary, and sometimes investment decision for venture capitalist entirely depends on conciseness of executive summary (Hormozi et al, 2002, pp. 755–763). The report has tried to create a concise executive summary in order to attract investors. In order to assume the expenditure or cost, assumptions in Table 1 has been taken which states the assumed fixed cost and also the operational expenses. Further a projected cash flow is prepared by utilising the assumed cost to reveal the state of cash inflow and out flow of the catering service, so that the operational break even can be shown. It has been seen that Sizzle Catering Service can achieve its breakeven in the fifth month itself. As far as the future goals are concerned, Sizzle can expand its business through converting the business from sole proprietorship to partnership business and buy more van, or it can exit from business by selling off its fixed assets and settling its debts, if any.

This research study is based on the theme of brand expansion of a luxury fashion brand called Kenzo, which was initiated by Kenzo Takada, a famous fashion designer from Japan. The aim of this research study is to identify a new market for Kenzo for its market expansion. In this study, marketing strategies and market entry modes have to be selected for Kenzo’s expansion to those countries where the brand has not set its footprints yet. Countries like India, New Zealand, and other African countries are those, where the popularity of Kenzo cannot be felt, may be because of the presence of other popular fashion brands. In order to expand Kenzo to these countries, this research study is being conducted. For conducting the research study, data would be collected for the study from the secondary sources, such as company website, fashion magazines, books, journal articles, newspapers, and online libraries. These data would be used to conduct a qualitative analysis, so as to identify solution for the research questions that has been considered for this study, on the basis of the research objective.

Green is the favourite colour of the world nowadays. By this I mean to say that environment is priority for everyone. Not only individuals are concerned about making their planet greener but also organisations, profit making companies are coming forward to invest their earning in planting more trees, reducing pollution and chemical wastes and gases. They are also bringing out several new eco-friendly and technologically improved products by using 100 % recyclable materials. In this study we have seen that this company has also come up with the idea of a technology which involves reprinting of the same paper by erasing its ink. It is a special kind of paper which can be used many times. This printer will not only reduce the usage of paper but also in the process help to save trees and water. The company can either execute this idea for their own product or it can keep the intellectual rights and sell the idea to a major player of the printer industry. If they choose the second option, then obviously the company will get the benefit of the market share of the big printer firm as well as the customer base that is big and consisted of mostly loyal consumers. Moreover, it will also get recognition due to their innovative technology, which will further lead to business opportunities from other big business houses too. On the other hand, if the company chooses to produce in their own company, then they should be ready to face an initial lose due to sales being lower than expenditure. The financial projection is based on 12 months, which states that, for the first four months the company would incur a loss and then gradually it will move towards earning profits. Any new venture needs time to grow and get recognition. Technology like this is sure to get appreciation and earn revenue. Proper positioning and promotion will always lead them to exist in the market and acquire considerable amount of market share.

The two reasons why social media became a hot selling cake after 2009 was: • The global recession • The increasing demand of social networking among the customers. The companies have increased their expenditure in online sales over past five years. The concept of viral marketing is quite old. The marketers used to send emails and other online advertisements to popularize the brand. But after 2009, more and more companies came forward to take the opportunity of facebook, twitter, MySpace or Flicker. Though one cannot guarantee the success in this form of promotion, yet the marketers have understood that social networking takes time and have realized the potential of social media. It is a tested and proved fact now that resources devoted through social media can surely bring success to the company. As more and more people are spending hours in surfing internet, marketers are utilizing this aspect in marketing their products. So the small companies such as online marketing companies like Book Bunkers can utilize the social networking sites such as facebook, twitter, LinkedIn or MySpace. The company can register in these social networking sites and create a company page. It can insert the like buttons of this social website page in their own website. This would help to increase the number of likes and popularity of the company.

Procter and Gamble is one of major players in the packaged household product industry. It has always followed the policy of quality product at reasonable price to attract the customers. P&G has an amazing ability to commercialize its products faster than any of its competitors. Due to this reason the company has always earned good revenue and high profit for most of its brands. P&G has implemented three most important strategies for Tide. They wanted to sell what the customers wanted, create value by differentiating their product from the competitors and make a product which is convenient to use. P&G has always tried to position their product differently according to the changing need and preferences of the people. In the detergent market, marketers are launching their detergents in small easy to handle containers at low price. In this way marketers wanted to prove that they were charging less for more. P&G reduced their commercialization and increase their perceived value by introducing Tide with bleach, cold water Tide, Tide with bounce, etc. So by this it could be clearly assumed that P&G has an excellent marketing team to plan out such marketing strategies, so that it always remains the market leader.

Starbucks is one of the best retailers for coffee in the world. It sells a variety of beverages which includes espresso, teas of different flavor, sandwiches, pastries, and other snacks. It also deals in packaged coffee which is sold in grocery stores. The company has developed an unconventional marketing strategy to establish a unique position in the market among the competitors. The brand development strategies of Starbucks would include the brand vision of the company, the promises of the brand to the customers, actual delivery of such services and positioning the brand in the world market. The company was started with the vision of offering excellent quality coffee and best ambience, which the company was successful in delivering. Starbucks was the first to introduce internet facility for its customers within the coffee shops. Thus, it can be concluded that starbucks has established itself as a brand for coffee. People think of coffee and the next word that comes to their mind is Starbucks.

This study aims to present the marketing strategies for attracting new customers and retaining the old ones for Apple iPad. The company had already sold 19 million iPads in the market round the world. This sales figure depicts that the brand had high level of goodwill and it is trusted and recognized, by the customers in the world market. Attracting new customers for iPad would not be a difficult task, due to the large market share of the company. Since we can see that there are many competitors of Apple in the market, it can be said that Apple must find ways to attract new customers for iPad to maintain and increases their market share. Apart from this, the existing customers should also be paid regular attention, so that they remain loyal to not only iPad but to Apple Inc.

The study includes the marketing strategies of Apple Inc. for its different products. Apple is well known for its mater piece designs and high product quality. It is a market leader of electronic gadgets. The company has gifted the world with many of its innovative products such iPod, iPad, Mac Air book, iTunes, etc. The study includes the marketing mix of Apple Inc. for its products and their utility in the market. Apple does not design products for the mass. The company utilized it highly advanced technology for catering to a target group. The target customers of Apple are the youth, high class segment, who value technology and quality and they would never compromise with the quality of the product for high price. The products are high priced. Apple as a brand is regarded as a symbol for high status and trendy fashion. So it can be said that though being a market leader, Apple competes with itself and launches better and improved versions of its own product.

Research design is the plan or strategy which is formed to develop hypothesis for the research problem. Hypothetical research designs are mainly seen in case study form of research which requires analysis of behavioral and cultural aspect of the problem areas in the case study. In the field of virtual project management, where the project manager has the duty to manage a team of many people working in different parts of the country, he faces many challenges in this regards. These are the problems areas for which hypothesis is developed and accordingly data is collected to analyze the problem and find solutions for such issue. Quantitative design deal with collection of numeric data and presenting results in numeric format, whereas, qualitative design would deal with those data which cannot be measured in numbers, but they have great significance in the research. It can be suggested that a mixed design would be suitable in a situation like this.

This study includes the analysis of the marketing aspects of IKEA furniture. The aim of the project is to identify the market share, competitors’ strategies, and external environmental conditions of the country and the attitude of the customers for the company and its products. For analyzing each of the stated factors, different methodologies or tools has been utilized such as PEST analysis and Porter’s five force model analysis has been done for understanding the external environment, etc. The findings derived after analyzing the market for IKEA revealed that IKEA is one of the major players in the furniture retailing market and though the company has many competitors, but due to certain USP of IKEA, they would not be able to shake the strong foundation of the company. The company might face problems due to the economic slowdown that is prevailing around the world, due to which the sales might get affected.

The study aims at identifying the research methodology and other aspects of the research through the given research problem related to virtual project management. In virtual project management the team members work from different location on the same project, so various problems arises which conducting this type of project. The research includes the analysis of those problems and the methodology used for such type of research would be mainly telephonic surveys, observation or mailing questionnaires to the respondents. The appropriate research design would be qualitative because it would include the behavioral aspect of the problem areas in virtual projects management. Various concepts of validity and reliability have been discussed to analyze the extent of accuracy of the measurements in the research. Other than that, the ethical aspects of using human subjects in the research have also been analyzed.

In this research proposal, the preferences and the behavioural pattern of Asian air travellers has been analysed with the help of gap analysis framework. The researcher has conducted a detailed review on the past literature and illustrated the research methods he intends to use for his research. The researcher is going to perform quantitative research through the distribution of close-ended questionnaire to Asian air travellers.

The paper illustrates the marketing expansion strategies for ‘New Look Retailers Ltd’. The company wants to expand its operation within the retail market of Vietnam. The marketing framework that has been used includes situational analysis, understanding of the target markets, market entry strategy, implementation of marketing plan, budgeting, control and monitoring. The overall analysis is going to help in understanding whether Vietnam has a conducive environment for business operations or not.

Collection of Style (COS) is the high-end sister level of H&M (Hennes & Mauritz AB). COS is globally well known for its exclusive and fairly priced clothing and accessory items. The organisation possesses 116 stored worldwide and very recently, they have initiated their business venture in Melbourne, Australia. The report has evaluated strategic analysis of COS in terms of new product development and introduction in the market of Australia. COS is about to introduce their beauty and male grooming product range. The internal analysis of the organisation has evaluated VRIO framework and Ansoff’s growth matrix. The VRIO framework have detailed the strength of current and anticipated resources of the organisation while Ansoff’s matrix has examined the current growth strategy and their effectiveness in the competitive advantages of the organisation. The external driving forces of the Australian market has been analyzed their PESTEL analysis. Finally, the discussion of Porter’s five forces has enabled in evaluating the strength of competitors in the present market. These analyses have assisted in evaluating the key strength and opportunities of the organisation as well as the critical issues in terms of introducing new product in the Australian market. The results of these analyses have been used to generate strategic solutions that can assist the company to influence their competitive positioning. The strategic analysis can be useful to indulge in different types of media promotion along with PR activities. It can also assist management to establish the product as an iconic brand with cost-plus pricing to the consumers. Finally, the proper usage of differentiation, horizontal integration strategy has been suggested to increase the competitive advantage of new product launce in Australian market.

In this research paper, the aim is to find the right marketing channels preferred by the matured age group students. Through the theoretical perspective, it has been noticed that student who are more than 21 years of age demand for quality education. To perform the research, the researcher will be performing a primary data collection technique. The data collected from the students is going to be analysed with the SPSS tool. It is expected that there are some specific marketing channels that affects their demand.

Customer relationship helps in building a bond in between a retailer and a consumer. In this paper, theoretical aspect of customer loyalty has been discussed followed by the customer loyalty program of a native Singapore retailer. Through the program it can be realised that the company has used both traditional and the online methods for building a customer loyalty. It is quite important in successful business operations.

A report is focused on the differences in the segmentation, targeting and positioning (STP) strategies of Samsung and Apple products in US market. It has also described the marketing mix strategies of both the organisation. The further discussion has enlightened the effect of product, price, place and promotional strategies in the formation of the STP strategies of both the leading electronic goods manufacturers and dealers of US market. This report has also shown a comparison between the different strategies followed by both the organisation to create a strong market in different parts of US.

Ecommerce business strategies has been considered quite important for businesses to flourish. In this particular paper, the detailed theoretical perspective is provided on the business-to-business (B2B) and business-to-customer (B2C) e-commerce model. With ecommerce, the book retailer, Coventry City Books retailers is going to face several strengths and limitations. However, it is going help in satisfying consumers by meeting their needs.

The overall discussion of the report is based on the social media marketing planning for the White Stuff Clothing retailer of UK. This is one of the well-known fashion-clothing retailer, which is specialized in apparel and accessories. The organisation has an appearance on Facebook and Twitter account. They have introduced different promotional videos in the YouTube, which subsequently used as TV commercial to promote their new clothing line. The marketing department is not very focused towards promoting their products and activities through these social media sites. Lack of incorporation of the YouTube videos has resulted in less awareness within the consumers. The report has evaluated their current social media activities and therefore has suggested various strategies to strengthen their market position through different social media activities. These strategies include restructuring of Facebook page by utilizing different Facebook tools, introduction of F-commerce and restructuring the Tweeter page. It has also been suggested to add the selected YouTube promotional video to these restructured social media pages. Finally, few monitoring and measuring tools have been suggested to analyze the performance of this strategic implementation.

In this paper, a detail discussion is carried out on the concept of experiential marketing in the modern day business. Through experiential marketing, the consumers are able to experience the product prior to purchase. The paper highlights the experiential marketing techniques followed by a number of retail stores like Puma, Nike, Adidas and more. Through this type of marketing, the above-mentioned firms have realized the consumers tend to purchase more of the products due to experiential marketing.

The paper illustrates the detailed marketing plan for the company ‘Stepping Stone’. Stepping-stone is a retailer of both fashionable men and female footwear. Plan will help illustrate the branding strategy for floaters ‘Flip Flop’, a new floaters range for men. A detailed marketing mix and STP strategies has been provided to successfully sell shoes to customers within a stipulated time.

In this paper, a detailed stages has been provided for ways of promoting an amusement park. The utilization of media is going to help in promoting the products and the services offered by the amusement park. The effective use of the media is clearly shown with the help of the product life cycle curve.

In this paper, this effect of different social media and advertising channels are studied in the light of Coca Cola Company. It provides a deep understanding in the way the marketing has helped the company reach in different countries around the globe. Through the analysis, it can be seen that the Coca Cola intensively used the social media channels for marketing its products.

In the paper, the impact of zero-based marketing channel and on demand of the targeted market of Pepsi has been considered. A number of gap has been highlighted in the channel. Through the analysis, it has been noted that selective distribution strategy and vertical marketing channel strategy have been recommended to the organization to minimize the gap of their channel performance.

The discussion is focused on different digital marketing procedure based on the online and internet usage of consumers from different parts of the world. The study has mainly evaluated two different types of behavioral targeting advertisement procedure such as interest-based advertisement and search advertisement. The interest-based advertisement assist organizations to analyze the buying behavior and product preferences of different segments of consumers through their online product choice and website visit frequency. On the other hand, search advertisement enable organizations to utilize various search engine keywords to gather the knowledge about consumer search preferences. The study has evaluated a number of research discussions and analysis about the process of the usage of different types of behavior targeting advertisement over the internet. It has also emphasized on the usage of web-cookies for gathering an in-depth details about diversified consumer sections. The discussion has illustrated various importance of the usage of cookies in terms of well-designed and successful digital advertising procedure. The further discussion has highlighted the importance of the interest-based advertisement and search advertisement on the development of marketing and sales procedure of different organizations. It has also defined the procedures of analyzing consumer’s preferences and customizing the advertisement and promotional procedure according to that. In the next section, it has elaborated the effects of using cookies on the process of altering the consumer behavior and product advertisement procedures. Finally, the discussion has highlighted the importance and efficacy of cookies to develop the digital marketing procedure, to create a global competitiveness for organizations.

Sales and marketing procedure can be considered as one of the major functions of any organisation. The marketing techniques and sales procedures of various organisations are facing rapid changes due to continuous development of technologies. This rapid development is enabling the population to easily access the details about any organisation and its offering from different corners of the world (Cho, Bae & Park, 2013). Digital marketing procedure is assisting organisations to custom their sales and marketing techniques as per the consumer behaviour. In today’s global environment marketers are developing digital strategies which are assisting them to secure a competitive position in the market. This contemporary issue of marketing has provided a great impact on the global retail businesses. Most of the retail businesses are promptly shifting their traditional marketing approach to the digital marketing approach. This procedure is also allowing them to shift the consumer behaviour pattern. On the other hand, the inefficiency in digital marketing and promotional procedure is adversely affecting a number of organisations in terms of their global reputation and market growth (Belch & Belch, 2003). The further discussion will evaluate the impact of inadequate and slow online sales and promotional procedure on the market growth as well as global reputation of WM Morrison Supermarket Plc. Over the last few years Morrisons had confronted huge competition from the local as well as global market competitors due to the rapid development of the digital marketing and sales procedure. Currently, the organisation has secured the fourth position within the largest supermarket chains of the United Kingdom. This organisation was established by William Morrison in 1899 as a single convenience store. Currently the organisation possesses 113 local stores and 515 superstores across Wales, Scotland and England. The major competitors of the organisation are Tesco, Sainsbury’s and Asda (Hall, 2013).

Traditional media like television, radio and newspapers are tools used by earlier marketers for promoting their products. However, with the progress of time technology developed and gave way to digital media like web pages, websites and social networking sites. The purpose of the paper is to analyze the difference between the traditional and digital media. There is a major difference between both the media in terms of consumer purchasing behavior one of which refers to one-to-one and many-to-many tactics practiced by digital ones. A number of theories and models of consumer behavior like Generic Theory of Buying Behavior, Internal Theory of Buying Behavior, IMP Model, Engel-Kollat Blackwell Model and Interaction model assisted the researcher to determine the major differences between traditional and digital media. The paper further discusses about the SOSTAC planning system used by businesses to build their strategies for marketing their products and also examined the importance of digital communication in making purchase decisions by the buyers. The last section of the paper discusses about the tactics that will assist the users of traditional media to excel in future.

In the following research proposal, the importance of establishing ethical clothing businesses in the UK has been explored. The significance of ethics and its relations with consumer buying behaviour has been evaluated. Furthermore, the applied research methods have also been highlighted in the discussions of the paper.

In the following discussions, the impact of social media and its significance on the marketing processes have been evaluated. Furthermore, the shift in the traditional marketing practices and towards the digital marketing techniques has also been explored. Additionally, the advantages and disadvantages of social media marketing practices have been evaluated as well.

The company has developed Metabical for overweight people and it is the first prescription drug having Food and Drug Administration (FDA) approval (Food and Drug Administration, 2012). Trial phase for the drug was successful because participants reached their weight loss goal within twelve weeks. Although Cambridge Sciences Pharmaceuticals has not decided the final retail price for the drug but it is rumored that the approx retail price would be $3 to $5 per dosage. This report will try to shed some light on viable positioning and marketing plan for Metabical while the study will use the market research report prepared by the company in order to get an idea about the target market. A detailed budget for the marketing communication will be an integrated part of the report.

This study will focus on globalization strategy of an Indian pharmaceutical company. Purpose of the report is to analyze market entry strategy and an opportunity lies in USA pharmaceutical market for an Indian pharmaceutical company. Organization selected for the study is Lupin Ltd which is an Indian MNC catering more than 70 countries across the globe. Following report will show the market environment of USA and entry opportunities for Lupin in USA market and best suited marketing strategy for Lupin to cater USA market. This study will also focus on the competition level in pharmaceutical market and future prospect for Lupin to establish itself in the USA market as a pharmaceutical giant.

In the following report, the new product, named ‘MOVE’, launched by the Swedish car giant VOLVO has been explored. Purpose of the report is to show how VOLVO can create awareness for ‘Test Drive’ in their target customer segment. The integrated marketing communication strategies employed by VOLVO has also been evaluated in the following report.

In the following discussions, the different marketing models used by Nokia to sustain in market have been evaluated. For detailed analysis of the same, different analysis tools and frameworks such as PESTLE, Porter's Five Forces of Competition and SWOT analysis framework has been employed.

In the following report, the critical success factor of John Lewis has been evaluated. For the same, customer and competitors of the firm have been analysed, along with the segmentation, targeting and positioning practices applied by the company. Furthermore, the external environmental factors affecting the business of the firm has also been explored.

Marketing is an essential tool, which is used by organisations to attract the attention of their consumers. The various marketing communication trends followed by the companies enable them to reach maximum group of the target segment. In the following report, the current trends of marketing communications have been explored. Furthermore, special reference has been given on the use of social media and other e-services for the marketing purposes. The same has been applied with respect to the hospitality industry.

I desire to thank all the people who supported and encouraged me to accomplish this exploration. I wish to express my deep regards to my professors for providing help for my research project in all the stages of its completion. Also, I am grateful to my course teachers who offered me their immense support throughout my academic life in the university. They have always guided me throughout the writing of this thesis. Finally, I desire to thank my family members who always supported me by guiding ways to accomplish the project work and helped me overcome every hurdle I experienced while completing the research.

In the following discussions, the efficacy of emerging concept of mobile marketing has been explored. The paper aims at deciphering the future of digital marketing along with the advantages and disadvantages. The various mobile marketing tools employed by organisations and the efficacy of the same have been explored in details.

In the following report, the various effects of social media on the business aspects of a firm have been analyzed. The new forms of marketing techniques like internet have presented the social media as an effective means through which businesses market their products. The effect of social media on businesses, the way it is used, and the usefulness of it as a marketing technique has been discussed as well.

In the following report, a marketing plan of the aviation company, Emirates Airlines, have been developed for their business operations in Mozambique. The strategies of the company along with the macro, microenvironment of the airlines industry in Mozambique have been analyzed in the following discussions.

In the following report, the various elements of marketing, the benefits and costs of market orientation and analyses the segmentation and positioning of Tesco PLC have been explored. The micro, macro and internal environment help a business to scan the environment and develop a marketing strategy to increase the sales volume of it. The significance of the same has been evaluated in the following discussions.

This study will try to throw some light on targeting, segmenting and positioning strategy of TelePacific Communications for the service mix of Voice (VOIP) Services and Data Networking application. The company is trying to expand business in Texas and other states of USA. The study will try to analyze product specific marketing strategy of the company. This report will try dissecting target customers of the company in terms of demographics and psychographics. The study will try to discuss future business prospect of the company. The company is trying to improve data collocation service with the help of expanded data center network. Finally, the study will discuss individual product positioning strategy of the company.

The study will try to throw some light on segmentation strategy of phone manufacturing company. The report will try to analyze market segmentation from the view point of usage pattern. Six different market segments can be segregated in terms of usage pattern and potentiality of buyer. Niche segment and mainstream market are considered as two important features for designing segmentation strategy for the company. The company is trying to manufacture mobile for customers give importance on ecological aspect of the product. They are known as green buyers. Finally, the study will try to focus on different aspects of green technology required to manufacture an environment friendly phone.

This report will try to highlight importance of marketing department in telecommunication business. The study will try to analyze business strategy from the view point of value delivery network. The report will try to understand importance of marketing department from the view point of value proposition offered by the company. Analysis of the key factors of a successful marketing plan will be part of the study. The report will try to understand potentiality of target market from the view point product centric segmentation. Finally, the study will try to prove the importance of marketing department to create a successful business strategy. Understanding marketing strategy in terms of 3V’s approach will be an important part of the study.

This report will try to throw some light on various sales promotion techniques adopted by companies. The study will try to analyze sales promotion in terms of demographics and psychographics. The report will try to dissect sales promotion as a strategic tool used by company to create brand equity. Objectives of sales promotion are discussed in the second half of the study. A hypothetical comparison between three different retail outlets has been drawn to analyze the application of sales promotion on creating brand equity. Finally, the study will try to discuss various budgeting techniques applied for sales promotion in brief. A hypothetical budget and return on investment calculation is done in the final part of the study.

In the following report, the significance of integrated marketing communication practices followed by the various organizations has been evaluated. The various theories associated with the integrated marketing communication practices, along with its implementation processes have been explored as well. The integrated marketing communication campaigns and its applications by companies have been evaluated as well.

In the following report, the discussion is focused on the various changes that are being observed in the field of technologies. Furthermore, the changing scenario of the use of desktop personal computers and the same being replaced by other alternatives has been explored as well. Furthermore, the other related factors that are associated the replacement of desktop personal computers have been analyzed as well.

In the following report, the marketing information system employed by Toyota Motor Corporation has been analyzed. Furthermore, the various primary and secondary marketing issues that are being encountered by the firm have been analyzed as well. The various practices associated with the marketing information system that is followed by Toyota Motor Corporation has been evaluated as well.

In the following report, the challenges and opportunities associated with the applications of digital marketing by organisations have been evaluated. The factors associated with development of business models and digital marketing practices have been explored. The digital marketing strategies applied by Samsung Electronics and Apple Inc. have been evaluated to acquire better understanding regarding the same.

In the following report, the various marketing strategies employed by tourism industry of Sydney have been explored. Upon analysis of the same, a suitable marketing plan and strategy has been developed for the same, taking under consideration various factors such as loyalty, traffic and other associated aspects. Gronroos service product model has also been considered in the following discussions.

The following report focuses on the marketing strategies and practices followed by the e-business organizations. The loyalty tools and online marketing strategies employed by organizations such as eBay, PayPal and Skype Internet Telephony have been evaluated in the report. Furthermore, the strengths and weaknesses associated with the application of Web 2.0 for marketing, by eBay, has been analyzed as well.

In the following report, the marketing mix employed by Proctor & Gamble has been analysed in details. The traditional aspects of marketing mix, namely, product, price, promotion and place have been compared with the additional factors that include people, physical evidences and process. The marketing strategies developed by Proctor & Gamble using the elements of marketing mix have been explored in the following discussions.

This analysis will try to throw some light on E-Marketing plan for North Brisbane Landscape and Garden Centre. In the first year the company is trying to achieve 5% of market share with annual revenue of $2,100,000. Their main focus will be achieving customer satisfaction of more than 95% in the initial three years. The company has planned to develop e-marketing strategy in order to overcome internal weakness and threats and take advantage of market opportunities (dynamic pricing strategy in accordance to customer’s demand) while market share increment, brand awareness increment and better customer relationship management are three marketing objectives need to set by company for first three years. The company will offer Bulk Products, Sleepers Paving Slabs Garden Edges / Surrounds Bagged Products via online platform to targeted customers (small and mid level suppliers, individual customers in the age range of 30- 45 years). They will dynamic pricing to gain competitive edge over competitors while vendor management software will be used for maintaining online distribution channel. The company will use social media marketing to create brand equity among customers. Implementing CRM software will help them to increase customer engagement.

In the following report, the various factors associated with consumer purchase behavior and the variable associated with the same has been explored. Furthermore, the factors that motivate consumers to make their purchase have been explored in the following discussions. Furthermore, the marketing strategies employed by the companies have also been evaluated in the discussions. The case of Proctor & Gamble has been taken under consideration to acquire a better understanding regarding the same.

In the following report, brand analysis has been conducted for the company, Coca Cola. The various factors associated with the concept of brand equity have been explored. Brand auditing has been conducted for Coca Cola using various aspects such as brand promise, brand personality, brand value, brand attributes and visual identities.

In the following report, the electronic commerce business models of eBay and Amazon have been evaluated. Comparison has been drawn on the business models that are used by the two companies to acquire a better understanding regarding the ecommerce practices and its efficacy. Furthermore, the strategy of dynamic pricing has also been explored in the following discussions.

In the following report, the various strategies employed by organizations, for the successful marketing and branding of its products have been evaluated. To acquire a better understanding regarding the same, the case of Samsung Galaxy Smartphones has been taken under consideration. Furthermore, necessary recommendations have been provided regarding the same.

In the following report, the marketing challenges exhibited by the company, Just Us! has been evaluated. The existing situation of the firm has been analyzed using various frameworks such as PEST analysis framework, Porter’s five forces analysis framework and SWOT analysis framework. Alternative solutions have been identified for the organization to enable them in overcoming their existing situation. Furthermore, specific marketing strategy has been recommended for the company regarding the same.

This report will try to throw some light on business environment of United Kingdom. This report will analyze business competency of Nestle in the first section while middle section of the study will do bottled water industry analysis and final section will discuss business principles of United Kingdom. Analysis of competitors and macro environment audit will be important part of the study. The report will try to address some key business challenges for Nestle in the later stage of the study. This report will do detail analysis of product portfolio and service offered by Nestle. In final stage the study will try to recommend some suggestion to the company, regarding business principles required to achieve sustainable growth in long run.

In the following discussions, the psychology of marketing applied by the marketers has been analysed. The valued material possessions and the various other concepts associated with marketing have been explored in the following discussions. Furthermore, the application of these aspects by the marketers has also been analysed.

In the following report, the strategic marketing practices employed by organisations have been explored. The case of John Lewis has been taken under consideration to acquire a better understanding regarding the same. Various tools and frameworks such as marketing mix, PESTLE analysis framework, Porter’s five forces analysis framework, and SWOT analysis framework has been taken under consideration for the same.

In the following report, the various aspects associated with churn management have been explored. The application of churn management has been explored with respect to the telecommunication businesses to acquire a better understanding regarding the same. Furthermore, aspects of churn management, reduction and prediction have been evaluated as well in the following discussion.

In the following report, strategic marketing processes applied by organisations have been evaluated. The case of Bright Eyes has been taken under considerations to acquire a better understanding regarding the same. The various analysis frameworks such as PESTLE analysis framework marketing mix and primary target analysis has been applied for the evaluation of the same.

In the following report, the various aspects associated with marketing have been explored. The case of Colgate has been taken under consideration to acquire a better understanding regarding the same. The marketing strategies applied by Colgate have been evaluated in the following discussions. SWOT analysis framework has also been applied for the same.

In the following report, the applications of marketing campaigns by various organisations have been analysed. The case of Adidas has been taken under consideration to acquire a better understanding regarding the same. Furthermore, the marketing campaign applied by Adidas has also been evaluated in the following discussions.

In the following report, the various aspects associated with consumer behaviour have been explored. The case of Ariel, one of the brands of Proctor & Gamble has been taken under consideration to acquire a better understanding regarding the same. Cognitive, affective and behavioural responses of the marketing mix stimuli have been analysed in the following discussions.

In the following report, the elements of macro-environment and microenvironment surrounding the business of LEGO have been analysed. Furthermore, the various innovative strategies that were used have been evaluated to understand the existing brand positioning and marketing strategy of the firm. This aided in evaluating the brand value of LEGO, which was one of the focuses of the report.

In the following report, study has been conducted on the macro environment auditing for sugar confectionery market in United Kingdom as new sugar product is to be launched for the British consumers. In the study, PESTLE analysis framework and Porter’s diamond model has been used for understanding the existing business opportunities available in the United Kingdom. Furthermore, the market trends have been analysed to identify the potential target segment of the market.

In the following discussions, marketing dynamics of restaurant industry in Lebanon have been explored. Furthermore, the marketing conditions prevailing in the restaurant industry has been evaluated to identify the prospective market segments that can be selected for establishing franchisees in Lebanon. Competitor analysis has been conducted to acquire an understanding regarding the potentiality of restaurant businesses at Lebanon.

The company has developed Metabical for overweight people and it is the first prescription drug having Food and Drug Administration (FDA) approval (Food and Drug Administration, 2012). Trial phase for the drug was successful because participants reached their weight loss goal within twelve weeks. Although Cambridge Sciences Pharmaceuticals has not decided the final retail price for the drug but it is rumored that the approx retail price would be $3 to $5 per dosage. This report will try to shed some light on viable positioning and marketing plan for Metabical while the study will use the market research report prepared by the company in order to get an idea about the target market. A detailed budget for the marketing communication will be an integrated part of the report.

In the following discussion, the advantages and disadvantages associated with electronic commerce for bookstores have been evaluated. Industry trends exhibited by various e-commerce bookstores have been explored in the following discussions. The competitive advantage of converting business into ecommerce and its positive implications have been explored in the following discussions.

In the following discussions, the various marketing concepts and strategies followed by Starbucks have been evaluated. The marketing mix employed by Starbucks to successfully develop and expand its businesses and gain recognition amongst its target market segment has been explored. Furthermore, Ansoff matrix has been applied to develop new marketing strategies for the firm.

In the following dissertation, the non-linear and asymmetric relationship between brand image and customer loyalty has been evaluated by taking under consideration the case of Lenovo and IBM. The main purpose of the study is to analyse how brand image of IBM effect customer loyalty of its products, especially the laptops.

In the following report, the marketing strategies applied by Devine Chocolates have been explored. Devine Chocolate Limited is a renowned chocolate company which is based on United Kingdom. The existing position of the firm has been analysed along with the marketing communications that are being used currently. Based on the same, new plans have been recommended for the plan, in the report.

Purpose – Purpose of the paper is to find the relationship between perceptions based values in terms of product sustainability and environmental sustainability of fashion supply chains among young generation Y consumers and their purchasing decision for eco-fashion apparels. Findings – Knowledge about the benefits of sustainability of eco-fashion products can direct purchasing behaviour of generation Y customers. Originality/value – The paper has pointed out that personal belief and value system of customers can direct purchasing decision of customers while purchasing eco-fashion products.

It is evident from the case analysis that Foxy Originals which is a Canadian jewellery company, is planning to enter US jewellery market in order to penetrate in a market which is 10 times bigger than Canadian jewellery market. The company is currently lacking a well-defined marketing plan and it is in dilemma to select an appropriate distribution channel to enter USA jewellery market. Now the question is that, would Foxy Originals attend trade shows or hire sales representatives in order to distribute products in USA market? The essay will try to find the answer of this pertinent question. The study will use cost-benefit analysis for each of the viable distribution strategy in order to ratiocinate the recommendation.

The project deals with the introduction of hot dog cart business in United Kingdom. In the first part of the project an introduction of the concept of the business has been given. The next portion of the project continues with the industry analysis of the UK fast food industry followed by the SWOT Analysis of the business. Then the strategies which should be implemented in the new market have been suggested to the business using porter’s generic strategy and Ansoff’s matrix. The business has been recommended to follow cost leadership strategy in order to implement the growth strategy of market extension. Finally, a proper marketing mix has been suggested to the company in order to achieve competitive advantage in UK fast food industry.

In the following report, the business operations and practices followed by IKEA have been explored. The following discussion is focused on the international expansion strategy of IKEA, which is a renowned furniture retailing company. The study has selected Indonesia as the venue for international operation for IKEA as the organisation currently has no operations in that area.

In this research paper, the researcher has shaded light on “Consumers’ Consumption Motives of Luxury Fashion Branding in China” There is common belief that luxury products are targeted for premium customers who are ready to shell out extra bucks of money in order to get the premium feelings. Although there are sufficient amount of research works exist which have tried to investigate consumption motivation among customers for luxury items but most of these studies were conducted in context to developed nations from North America and Europe. Interesting fact is that most of the researchers skipped luxury consumption of Chinese customers but economic evidences and sales of luxury goods in China is suggesting that ignoring the red dragon might not fill the gap in literature regarding luxury consumption in convincing manner. But, there is an exogenous variable known as economic recession which has decreased the demand of luxury goods across different nations of the globe and majority of the countries of the world are still struggling with sluggish economic growth. Now the fact is that during the time of economic prosperity, people may indulge themselves in luxury purchase but during the time of economic uncertainties, people view luxury purchasing in the ground of utilitarian principles. Hence, the timing was right to conduct research on luxury item purchase decision of Chinese customers. Important fact is that China is an emerging country which is showing constant GDP growth rate for last couple of years hence the research findings will help future luxury marketers to design brand strategy to lure Chinese customers. The study had some key purposes such as, 1- analyzing luxury fashion brand purchasing tendency and frequency of the Chinese consumers, 2- determining the impact of social and cultural aspects of China which can influence luxury fashion brand purchase of Chinese customers, 3- determining the role of Chinese economic pattern in directing luxury fashion brand purchase of Chinese customers and 4- analyzing attitude of the Chinese customers towards purchasing or owning luxury fashion products. The researcher collected secondary data from secondary sources while primary data was collected from 100 respondents through close ended survey and interview method. The researcher used convenience sampling in order to select respondents while validity of the research result was also being checked in context to evidences of secondary data. The researcher has stressed on qualitative analysis of data without using any statistical techniques in order to maintain integrity of the data. Majority of the respondents pointed out that they purchase luxury fashion brands for increasing social status among peer group while others pointed out that they believe luxury products offer unmatched quality to them. However, the researcher has not analyzed the data with combination of inferential and descriptive statistics which have significantly blurred the data interpretation in this paper and this is the major limitations in this research. Future researchers should stress on this limitations and analyze the research variables with the help of more comprehensive statistical techniques.

In this paper, the researcher will shed light on marketing strategy of renowned Irish airline company Aer Lingus. In the first part, the paper will try to discuss the business portfolio of Aer Lingus while the second part will shed light on segmenting, targeting and positioning of the company. Discussion about the integrated marketing policy of Aer Lingus will be core essence of this paper. In the next part, the paper will discuss about the pricing policy of Aer Lingus. Consumer behaviour of patrons of Aer Lingus will be discussed from the view point of means end chain analysis in the later part of the paper. Concept of service gaps model and service profit chain will be discussed in this paper in order to understand service matrix of Aer Lingus in comprehensive manner.

In this research paper, the researcher will shed light on role of cross functional attributes of Smartphone in context to brand loyalty and purchase decision of Chinese consumers. There are three major issues in the research paper such as, 1- identifying key product attributes of Smartphone which can influence brand loyalty among Chinese consumers, 2- understanding the cross linking between product attributes and 3- understanding variance in product attributes can create difference in brand loyalty of customer towards different Smartphone brands. The researcher has used qualitative research methodology in order to address the key research problems. Theoretical arguments of various research scholars have been used in order to develop theoretical argument in the paper. Market research report on Chinese consumer behaviour towards Smartphone and previous research works on the topic have been used in order to conduct the qualitative data analysis. The researcher found that individual attributes such as cash back offer, EMI schemes, wide screen size, touch sensitivity, HD quality movie watching facility, gaming options, availability of applications, metallic body, practical usable functions in Smartphone can influence purchasing decision and brand loyalty among Chinese Smartphone users. Lack of use of primary data to analyze consumer behaviour regarding particular product attribute is major limitation for the study. Findings of this research paper can be used by future Smartphone marketers in order to enhance brand loyalty among Chinese customers by influencing their purchasing decisions.

In this paper, the researcher will brief about the market research proposal that would be used to analyze effectiveness of the advertising campaign that has been launched by Carling Beer. In the first section, the report will highlight marketing and business environment for Carling while the second section will define problem statement for the client. In the third section, various elements of the selected quantitative research methodology for the market research will be discussed and the fourth section will discuss about statistical methodology that might be used for data analysis. In the fifth section, calculation of cost and time will be discussed while the last section will shed light on eligibility of researchers who will work in the market research project.

Nike is into designing and developing high quality footwear, equipment, apparel, and accessories. It is the largest seller of footwear in the world Nike’s business strategy is to conduct research and develop premium performance products. Demand for athletic products of Nike are created through their advertisement and promotional strategies. The company is financially stable globally.

In case of asset management, the focus should be mainly on the requirements of the owners and based on that planning should be done to create value for themselves and also for the stakeholders of the hotel. This study aims to present a detailed analysis of the famous luxury hotel of Las Vegas called Bellagio, owned and managed by the MGM Mirage Group of hotels and casinos. The MGM Mirage group along with the management of Bellagio has undertaken various refurbishment activities in the hotel due to future expectations of increasing visitors and also as simple renovation activity. A range of promotional strategies have been undertaken by the management to promote Bellagio as another name for luxury and beauty. Apart from this, the environmental aspect has also been given much importance and measures to optimize the usage of natural resources have been taken. 3000 rooms of Bellagio are always occupied round the year, so it is really difficult to get vacant rooms. This depicts that the over luxurious hotel does enormous business to earn good profit.

New product development is the process concerned with the thinking and developing the product along with its final launch. There are two paths involved in developing a new product; one is generation of a new idea, designing the idea and the second path is market analysis and research. The following study determines both the positive and negative influence of the business culture on the new product development process.

The following study analyses the notable advertisement failures of McDonalds’s Arch Deluxe Burger, which is counted among the top ten advertisement failures. The motive is to understand the shortcomings of the company due to which the advertisement failed, the mistakes in their advertisement design and the significant issues like the target customers, positioning strategy, media strategy for the product of McDonalds.

Social media acts as a great equalizer. The educational institutions can utilize the social media and promote themselves without spending money and small colleges can also become popular instantly. There are many small colleges and educational institutes who have posted videos of their courses and online classes to created small advertisement with the resources available within the institute and uploaded them on YouTube or Facebook. Those videos received huge number of likes and the institutions became popular instantly. The basic motive of utilizing media is to promote, lets people know what the colleges and universities has to sell. The social media serves the purpose. This study is based on utilizing social media networking for higher education and students in the universities and colleges. The cost for promotion through social networking sites is almost nothing and it is very easy to understand and handle. This will surely affect the financial status of the universities and colleges. The tools used for such promotions are: Blogging, Permalinks, Comments, Themes, etc. Other than this, company can create pages in twitter, Facebook, LinkedIn and Myspace, the most popular ones.

The following report aims at introducing a new product idea, developing its marketing strategy and analyses the marketing ingredients required to make the new idea a success. The American information technological company Hewlett-Packard (HP) is selected for the purpose. The printers manufactured by HP is assumed as of the innovative product developed by the company.

The Lowry is a centre where artists display their art and cultural functions. It has theatres, galleries and cultural centres. Apart from this The Lowry also grabs attention due to its architectural excellence. The building also has many cafes, restaurants, shopping centres and hotels. The purpose of this study was to conduct a marketing audit of Lowry and carry out a SWOT analysis on the basis of the results. In the marketing audit, the internal environment of The Lowry, micro environment and macro environment was analysed. It was found that the management of Lowry has adopted the technological ways to promote them, so they have undertaken e-marketing strategies to attract audiences. These are the strengths, while the external environment is not favourable due to the economic slowdown, and increasing in UK. After analysing these internal and external factors, assessing the strengths and weaknesses, and keeping in mind the marketing objectives, it has been suggested that The Lowry shifts its core strategy towards diversification and promotion of elements like shopping centres, or restaurants to increase its footfall rather than just focusing on art lovers and artists.

This research study has been designed with the objective of identifying Volkswagen’s strategies in the Asian markets during financial crisis. In order to do that a brief analysis of the automotive industry has been stated in the study so as discuss the effect of economic slowdown on the regional automotive market and the condition of the Asian automotive market during such situation. It was found that Volkswagen faced challenging situation in the European and American market during 2008-09 due to financial crunch. However, they focused on launch of small car segments for the Asian market as the demand for such products were high. Further they also developed and research innovative strategies to make them their core competencies so as to get an edge over the competitors. Moreover, the Asian market was so much affected by the economic crisis as that of the European market, so countries like China, India, South Korea, Indonesia, Japan, Vietnam, and Thailand showed potential of growth and demand.

The visual brand image subsists within the periphery of socio-legal setting because verbal statement, political promises or product claims can be held false, but pictures or visual representations cannot be easily considered true or false. Images assist in avoiding the misleading claims. This aspect makes it to be considered as one of the most preferred media of communicating to the target customers. The following study has analysed the importance of visual brand image in restaurant and cafe industry.

The following study aims at analyzing the evaluating the organizational challenges, needs and capabilities, which would assist in analyzing the barriers which organizations face while assessing the marketing performance. The recent advancements taking place in the technological world has made it essential for the organisations to invest in it, which is highly cost effective.

Social networking has changed the way people communicate and interact with each other and involves more than sharing stories, photos. It comprises of the use of applications as well as messaging facilities to communicate with friends and relatives. The following study discusses the advantages of social media websites with special reference to the small and medium scale enterprises.

This report aims at discussing the significant strategic initiatives undertaken for expanding Chili’s Grill & Bar’s operations to UK. A comprehensive discussion on the market entry strategies is done which focussed on the international concepts and impact of strategic factor behind the decision taken by the firm. Moreover, a suitable market entry strategy has been developed and an organisational structure based on it.

The paper provides the marketing strategies followed by Dominos Pizza Inc. within different market segment of St. Maarten. Through the evaluation of the market it has been identified that the there exist higher number of health conscious people and so the organisation needs to follow some steps. It is recommended that the organisation utilize its current financial gains and market position to create a competitive position in the different section of the market and learn about the taste patterns of the consumers.

The paper illustrates the marketing strategies for Tesco and WM Morrisons and proposes various recommendations to improve and sustain the competitive advantages for both the retail chains. New product development, improved online marketing strategy, eco-friendly product packaging and new market penetration are some of the recommended strategies.

The report is based on the discussion about the performance of different domestic organisations of the UK soft drink industry. The overall analysis of the soft drink industry has examined the competitive performance of three major organisations such as Nichols Plc, A. G. Barr Plc and Britvic Plc. The study has demonstrated the effect of external environmental factors on the performance of organisations in the UK soft drink market. The analysis of competitive environment has evaluated the effects of competitors and new business ventures within the market. It has also illustrated the buyers and supplier power in the market. The discussion has provided a clear image about the organisations and their last five years financial performances. It has evaluated the non-financial performances to assess the future performance of the organisations. The study has provided essential recommendations for the organisations to improve their future performance.

The paper illustrates the international marketing strategy for Harvey Nichols in China. The situational analysis and market entry strategies have been suggested for operating in the country. After careful study, the organisation needs to follow the joint venture market entry strategy for apparel retail and foreign direct investment strategy for their restaurant business.

The essay is based on the discussion of the marketing plan for Delta, a carbonated soft drink brand of Semtex Plc in China. The discussion is focused on the marketing, sales and distribution process of delta within the urban market of China. The study has evaluated the macro and microenvironment of the China market and the organisation. The study has detailed the objectives of the organisation that includes developing sustainable growth within the China market, increase consumer awareness and securing sufficient market share in china within the time span of eight months. The next section of the discussion illustrates the market segmentation targeting and positioning procedure of the organisation for the Delta brand. The segmentation and targeting process of the organisation has selected the high and medium population density locations of the urban market of China. The process has also targeted the busy professional, students and large family oriented populations within the age bracket of 12-30 years. The marketing plan has selected the cost leadership and market penetration strategy to ensure growth within the China market. The next section has detailed the marketing mix elements such as product, pricing, promotional process, placement, people management and customer service process. This section has recommended essential steps to create a strong and successful marketing plan. Finally, the study has illustrated the implementation procedure through Gantt chart. This Chart has detailed the eight month implantation plan of product marketing. It has also elaborated various tools to monitor and control the implementation process.

The paper highlights the business-to-business operation of Saxon Plumbic Services London Ltd and advantages and disadvantages of expanding their services within business to customer segment. Through the analysis, the importance of allocating sales force and personal selling process for the new market venture of the organisation has been noted. It has also been recommended that the territorial and customer oriented sales force structure increased the business reputation within the new market segment of Manchester.

The report is based on the market entry and market development strategy of Ariel Motor Company, a light weight sports car and bike manufacturing and marketing firm in England. The discussion is focused on the market expansion strategy of Ariel Motor Company in China market. The discussion has evaluated the company structure and its internal strength and weaknesses. The further discussion has also illustrated the factors of macro environment in China which can affect the business expansion plan of the organisation. The proper discussion of the political, legal, socio-cultural, technological and environmental condition of China has allowed to efficiently evaluating the scopes and barriers of market entry for the organisation. The discussion has also evaluated the Hofstede’s cultural dimensions of the China population to detail their purchasing behaviour. This analysis has allowed the study to demonstrate the rationale behind choosing the China automobile market. The next section of the discussion has evaluated different international entry modes and their advantages and disadvantages. It has also provided details about the China market entry strategies of different leading organisation such as Volkswagen, General Motors and Toyota. This study has assisted to select joint venture as a suitable entry mode for the organisation in China market. The study has elaborated different external and internal factors that are influencing the international market entry procedure. Finally the report has detailed the market development strategies of the organisation in terms of different marketing mix tools.

The paper illustrates the importance of gender equality in the workplace. The awareness campaign is provided on Gender Equality for improving the behaviours and attitude of workers and management towards the diversity of gender within workplaces. Since there are both advantage and disadvantage related to a campaign, so assessment of the different factors is considered important.

The paper deals with different aspect related to global marketing. The factors such as market segmentation, the determination of price, the strengths and weaknesses of global environment and cultural and environment factors all have a high impact on the marketing in an international context. All these factors needs a careful evaluation prior to taking any move by the firm.

The paper illustrates the promotional and advertising strategies of various leading brands of global sports apparel business sector i.e. Nike and Adidas. Through the analysis, it can be seen that usage of cookies within the digital marketing and promotional process can enable the organizations to understand the individual requirement and demands of the potential consumers.

The paper illustrates cross-cultural differences in terms of the food market of Mexico and offer cross-cultural recommendations for the business expansion in Mexican market. Through the analysis, it is recommended the elimination of the use of GMO corns as per governmental regulations. The marketing strategy has also influenced the organisation to utilize face-to-face promotional and marketing procedure.

The paper illustrates designing a marketing plan for Apple Inc. by analyzing the current market situation. This discussion will also involve market objective setting, target market analysis, such as segmentation, targeting and positioning, marketing strategies and illustration of marketing mix elements. Through the detailed analysis, it has been noted the major threats faced by the organization are market saturation and increase of rivalry.

The paper highlights illustration and analysis of the marketing information of Slip Safe Australia. The situational analysis has assisted to illustrate the internal strength and weaknesses of the organization along with their external threats and opportunities. The further discussion has evaluated future market and sales growth objectives of the organization, which has supported by the relevant marketing mix strategies.

The paper illustrates digital marketing plan for Quality Pet Care (QPC), which offers a proper market segmentation and proposition. Through the overall analysis, it can be said number of promotional and marketing activities such as advertising through social media, blog monitoring and online discounted purchases is going to help QPC to attract higher number of customers.

The paper illustrates that management communication is highly important for any organization as they are responsible to communicate the policies, processes and plans of the organization to the subordinates. Through the overall analysis, it has been found that proper selection of modes and methods of communication by the management assist the organization to circulate the important messages, which subsequently improve the performance of employees in terms of achieving organizational goals.

In this paper, the marketing strategy adopted by Mercedes-Benz to achieve the current and future objectives has been provided in detail. Through the overall analysis, it is suggested that the organization must continue to introduce innovative products and thus expand its business at various emerging markets, develop green technologies to maintain safety and sustainability and improve its customer service through digitization.

The paper illustrates a detailed research on the way the football has transformed from sport to business. The objectives of this thesis indicated towards the marketable approaches of different leading football clubs such as Manchester United and FC Barcelona and the effect in their supporter and investor relationship. It has been recommended that football clubs need to be very cautious in terms of maintaining their relationship with long-term traditional football lovers while attracting new and commercial partners and supporters.

The paper-evaluates the gap between the services and offerings of existing competitors and the changing demand, needs and preferences of the stakeholders of the MVNO market of South Africa to assess the viability of new market entry strategy. To perform the research, both qualitative and quantitative research design has been selected. Descriptive research and questionnaire survey will be conducted for the successful completion of the research process.

The paper emphasize on the arguments related to the benefits of viral marketing concept adoption in organisation along with its limitations. Through the overall analysis, tit has been found that the adoption of viral marketing campaign has resulted in interactive advertisement, consumer-centric content development, proper selection of social or search media, rewarding programs and teaming up with other partners

This report focuses on the effective advertising, subsequent media strategy and communication channel, present environment and messages to be communicated. Further focus on role of culture in advertising and its subsequent cultural aspects also provides a detailed perspective with suitable conclusion.

This report focuses on the market size and future demand of Emirates airlines in the USA fundamentally focusing on its competitors and SWOT analysis. Techniques of customer satisfaction, ways of subsequent evaluation with the assistance of survey, review etc.

This report focuses on the background of Top Tunes, its e-commerce opportunity with the help of environment analysis such as SWOT, and PEST. It also focuses on the online platforms used by the company, the Amazon benefit, appropriate pricing strategy, revenue model and business model adopted, business model canvas and suitable payment system.

The report focuses on business and corporate strategies acting as international strategies by discussion of fundamental theories, factor conditions, and demand conditions. It also discusses implications of such strategies on supporting and related industries, firm structure, rivalry and formulation of plans.

This report focuses on importance of strategic planning by taking into consideration the case of Next plc, one of the largest retailer in the UK. Porter’s Generic strategies, corporate level strategies such as BCG matrix, Ansoff matrix etc., different leadership and strategic changes along with appropriate strategic conclusion and subsequent recommendation is also provided from the perspective of the company.

The increasing concerns for health and the need for healthy eating habits are seen to induce a radical shift amongst consumers from soft drinks to the fruit juice segment. As a result, it is seen that number of organizations in the fruit juice industry has risen considerably. The current marketing plan is for the company Atlantic Quench Cranberries, a premier fruit juice manufacturing company in the U.S and the U.K. The company wishes to further expand the span of their activities through developing of new products as well as entering new marketing segments. Accordingly, the researcher in the current paper critically analyses the situations existing in the industry so as to take decisions and plan the marketing process effectively. The paper undertakes both internal and external analysis of the environment and constructs a marketing plan on the basis of the findings of the environmental analysis. The needs of stakeholders would also be taken into concern while developing the plan.

This report focuses on the important factors required to develop services and products known as product development procedure. Much focus is delved on Toyotas lean manufacturing strategies, idea generation, and screening, market development, concept testing and development, commercialization etc.

Customer satisfaction is a phenomenon which firms try to achieve through diverse tactics. One such technique for achieving customer satisfaction and retaining consumers for longer durations is through the development of customer relationship marketing (CRM). Companies exist due to the fact that they have a market to serve. If consumers are not retained, the efforts taken by a firm to provide different types of services and products becomes a waste. Hence understanding whether the services offered by a firm are valuable to consumers becomes essential. This is one of the most important reasons why relationship marketing becomes essential. Obtaining feedbacks and accordingly improving upon firms strengths and eliminating weaknesses are seen to be the core objectives of CRM. CRM is also perceived as a strategy by which new consumer needs can be identified and competitive advantages are formed. Long term relationship building and better understanding of consumers are the prime reasons why companies consider investing in the development of CRM. In the current study, the various aspects associated CRM have been vividly analyzed to gain a deeper insight in its relevance and contributions towards increasing commercial productivity. The study has been essentially been carried out in respect of two important restaurant service providing firms namely KFC and McDonalds. Both the firms consider that customer relationship maintenance is crucial for their long term survival in the industry. A descriptive analysis of the CRM efforts taken by both the firms has been incorporated in the present study laying light predominantly upon the importance of CRM in their long term survival and maintenance of strategic position.

Online shopping has been a growing segment in China. The rapid development of the online retailers has created massive challenges for a number of traditional retailers as they consistently lose more number of customers. Online shopping is preferred mainly sue to convenience. The busy lifestyle of modern day consumers offers very little time to visit shops and buy products directly. Instead, consumers prefer to buy products online through just a few clicks. This not only saves time, but is also considered to be proper utilization of resources. However purchasing intentions of consumers are seen to be impacted by a number of factors, such as information quality, systems quality, financial risks, security risks etc. The present study analyses the impact of such factors upon the purchasing intentions of consumers. The study has been carried out by gathered data from Chinese online consumers. Statistical analysis of the results had been carried out for procuring logical and reliable conclusions and to determine which factors impact the purchasing decisions of consumers in the online segment.