Metabical Marketing Plan for Cambridge Science Pharmaceutical

The company has developed Metabical for overweight people and it is the first prescription drug having Food and Drug Administration (FDA) approval (Food and Drug Administration, 2012). Trial phase for the drug was successful because participants reached their weight loss goal within twelve weeks. Although Cambridge Sciences Pharmaceuticals has not decided the final retail price for the drug but it is rumored that the approx retail price would be $3 to $5 per dosage. This report will try to shed some light on viable positioning and marketing plan for Metabical while the study will use the market research report prepared by the company in order to get an idea about the target market. A detailed budget for the marketing communication will be an integrated part of the report.

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