Marketing Plan for Stepping Stone shoe company

The paper illustrates the detailed marketing plan for the company ‘Stepping Stone’. Stepping-stone is a retailer of both fashionable men and female footwear. Plan will help illustrate the branding strategy for floaters ‘Flip Flop’, a new floaters range for men. A detailed marketing mix and STP strategies has been provided to successfully sell shoes to customers within a stipulated time.

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