A report is focused on the differences in the segmentation, targeting and positioning (STP) strategies of Samsung and Apple products in US market. It has also described the marketing mix strategies of both the organisation. The further discussion has enlightened the effect of product, price, place and promotional strategies in the formation of the STP strategies of both the leading electronic goods manufacturers and dealers of US market. This report has also shown a comparison between the different strategies followed by both the organisation to create a strong market in different parts of US.
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