Marketing Plan for a Company

Green is the favourite colour of the world nowadays. By this I mean to say that environment is priority for everyone. Not only individuals are concerned about making their planet greener but also organisations, profit making companies are coming forward to invest their earning in planting more trees, reducing pollution and chemical wastes and gases. They are also bringing out several new eco-friendly and technologically improved products by using 100 % recyclable materials. In this study we have seen that this company has also come up with the idea of a technology which involves reprinting of the same paper by erasing its ink. It is a special kind of paper which can be used many times. This printer will not only reduce the usage of paper but also in the process help to save trees and water. The company can either execute this idea for their own product or it can keep the intellectual rights and sell the idea to a major player of the printer industry. If they choose the second option, then obviously the company will get the benefit of the market share of the big printer firm as well as the customer base that is big and consisted of mostly loyal consumers. Moreover, it will also get recognition due to their innovative technology, which will further lead to business opportunities from other big business houses too. On the other hand, if the company chooses to produce in their own company, then they should be ready to face an initial lose due to sales being lower than expenditure. The financial projection is based on 12 months, which states that, for the first four months the company would incur a loss and then gradually it will move towards earning profits. Any new venture needs time to grow and get recognition. Technology like this is sure to get appreciation and earn revenue. Proper positioning and promotion will always lead them to exist in the market and acquire considerable amount of market share.

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