Market Segmenation for Mobile Devices

The study will try to throw some light on segmentation strategy of phone manufacturing company. The report will try to analyze market segmentation from the view point of usage pattern. Six different market segments can be segregated in terms of usage pattern and potentiality of buyer. Niche segment and mainstream market are considered as two important features for designing segmentation strategy for the company. The company is trying to manufacture mobile for customers give importance on ecological aspect of the product. They are known as green buyers. Finally, the study will try to focus on different aspects of green technology required to manufacture an environment friendly phone.

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