MARKET ENTRY OPPORTUNITIES AND BARRIERS IN SOUTH AFRICAN MOBILE VIRTUAL NETWORK OPERATION SEGMENT

The paper-evaluates the gap between the services and offerings of existing competitors and the changing demand, needs and preferences of the stakeholders of the MVNO market of South Africa to assess the viability of new market entry strategy. To perform the research, both qualitative and quantitative research design has been selected. Descriptive research and questionnaire survey will be conducted for the successful completion of the research process.

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