Interactive Marketing: E-Marketing Report

This analysis will try to throw some light on E-Marketing plan for North Brisbane Landscape and Garden Centre. In the first year the company is trying to achieve 5% of market share with annual revenue of $2,100,000. Their main focus will be achieving customer satisfaction of more than 95% in the initial three years. The company has planned to develop e-marketing strategy in order to overcome internal weakness and threats and take advantage of market opportunities (dynamic pricing strategy in accordance to customer’s demand) while market share increment, brand awareness increment and better customer relationship management are three marketing objectives need to set by company for first three years. The company will offer Bulk Products, Sleepers Paving Slabs Garden Edges / Surrounds Bagged Products via online platform to targeted customers (small and mid level suppliers, individual customers in the age range of 30- 45 years). They will dynamic pricing to gain competitive edge over competitors while vendor management software will be used for maintaining online distribution channel. The company will use social media marketing to create brand equity among customers. Implementing CRM software will help them to increase customer engagement.

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