Individual Variables and Consumer Behavior Background for Proctor & Gamble

In the following report, the various factors associated with consumer purchase behavior and the variable associated with the same has been explored. Furthermore, the factors that motivate consumers to make their purchase have been explored in the following discussions. Furthermore, the marketing strategies employed by the companies have also been evaluated in the discussions. The case of Proctor & Gamble has been taken under consideration to acquire a better understanding regarding the same.

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