Importance of Visual Brand Image in Cafe and Restaurant Business

The visual brand image subsists within the periphery of socio-legal setting because verbal statement, political promises or product claims can be held false, but pictures or visual representations cannot be easily considered true or false. Images assist in avoiding the misleading claims. This aspect makes it to be considered as one of the most preferred media of communicating to the target customers. The following study has analysed the importance of visual brand image in restaurant and cafe industry.

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