Impact of marketing channel on matured students

In this research paper, the aim is to find the right marketing channels preferred by the matured age group students. Through the theoretical perspective, it has been noticed that student who are more than 21 years of age demand for quality education. To perform the research, the researcher will be performing a primary data collection technique. The data collected from the students is going to be analysed with the SPSS tool. It is expected that there are some specific marketing channels that affects their demand.

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