Impact of marketing and finance on the tranformation of football sports to business

The paper illustrates a detailed research on the way the football has transformed from sport to business. The objectives of this thesis indicated towards the marketable approaches of different leading football clubs such as Manchester United and FC Barcelona and the effect in their supporter and investor relationship. It has been recommended that football clubs need to be very cautious in terms of maintaining their relationship with long-term traditional football lovers while attracting new and commercial partners and supporters.

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