Social media acts as a great equalizer. The educational institutions can utilize the social media and promote themselves without spending money and small colleges can also become popular instantly. There are many small colleges and educational institutes who have posted videos of their courses and online classes to created small advertisement with the resources available within the institute and uploaded them on YouTube or Facebook. Those videos received huge number of likes and the institutions became popular instantly. The basic motive of utilizing media is to promote, lets people know what the colleges and universities has to sell. The social media serves the purpose. This study is based on utilizing social media networking for higher education and students in the universities and colleges. The cost for promotion through social networking sites is almost nothing and it is very easy to understand and handle. This will surely affect the financial status of the universities and colleges. The tools used for such promotions are: Blogging, Permalinks, Comments, Themes, etc. Other than this, company can create pages in twitter, Facebook, LinkedIn and Myspace, the most popular ones.
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