In this paper, the researcher will brief about the market research proposal that would be used to analyze effectiveness of the advertising campaign that has been launched by Carling Beer. In the first section, the report will highlight marketing and business environment for Carling while the second section will define problem statement for the client. In the third section, various elements of the selected quantitative research methodology for the market research will be discussed and the fourth section will discuss about statistical methodology that might be used for data analysis. In the fifth section, calculation of cost and time will be discussed while the last section will shed light on eligibility of researchers who will work in the market research project.
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