Ecommerce business strategies has been considered quite important for businesses to flourish. In this particular paper, the detailed theoretical perspective is provided on the business-to-business (B2B) and business-to-customer (B2C) e-commerce model. With ecommerce, the book retailer, Coventry City Books retailers is going to face several strengths and limitations. However, it is going help in satisfying consumers by meeting their needs.
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