The discussion is focused on different digital marketing procedure based on the online and internet usage of consumers from different parts of the world. The study has mainly evaluated two different types of behavioral targeting advertisement procedure such as interest-based advertisement and search advertisement. The interest-based advertisement assist organizations to analyze the buying behavior and product preferences of different segments of consumers through their online product choice and website visit frequency. On the other hand, search advertisement enable organizations to utilize various search engine keywords to gather the knowledge about consumer search preferences. The study has evaluated a number of research discussions and analysis about the process of the usage of different types of behavior targeting advertisement over the internet. It has also emphasized on the usage of web-cookies for gathering an in-depth details about diversified consumer sections. The discussion has illustrated various importance of the usage of cookies in terms of well-designed and successful digital advertising procedure. The further discussion has highlighted the importance of the interest-based advertisement and search advertisement on the development of marketing and sales procedure of different organizations. It has also defined the procedures of analyzing consumer’s preferences and customizing the advertisement and promotional procedure according to that. In the next section, it has elaborated the effects of using cookies on the process of altering the consumer behavior and product advertisement procedures. Finally, the discussion has highlighted the importance and efficacy of cookies to develop the digital marketing procedure, to create a global competitiveness for organizations.
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