Traditional media like television, radio and newspapers are tools used by earlier marketers for promoting their products. However, with the progress of time technology developed and gave way to digital media like web pages, websites and social networking sites. The purpose of the paper is to analyze the difference between the traditional and digital media. There is a major difference between both the media in terms of consumer purchasing behavior one of which refers to one-to-one and many-to-many tactics practiced by digital ones. A number of theories and models of consumer behavior like Generic Theory of Buying Behavior, Internal Theory of Buying Behavior, IMP Model, Engel-Kollat Blackwell Model and Interaction model assisted the researcher to determine the major differences between traditional and digital media. The paper further discusses about the SOSTAC planning system used by businesses to build their strategies for marketing their products and also examined the importance of digital communication in making purchase decisions by the buyers. The last section of the paper discusses about the tactics that will assist the users of traditional media to excel in future.
Writing an academic paper can sometimes become a grueling task. Let’s face it, some of those assignments are just too challenging and strenuous for you. Even with all of your bright ideas you are often left clueless with your college essay. Now, you can hire some of best industry experts for your essay help and forget worrying about deadlines and sleepless nights.Order Now!