Customer Attraction and Retention Strategy of Apple Inc

This study aims to present the marketing strategies for attracting new customers and retaining the old ones for Apple iPad. The company had already sold 19 million iPads in the market round the world. This sales figure depicts that the brand had high level of goodwill and it is trusted and recognized, by the customers in the world market. Attracting new customers for iPad would not be a difficult task, due to the large market share of the company. Since we can see that there are many competitors of Apple in the market, it can be said that Apple must find ways to attract new customers for iPad to maintain and increases their market share. Apart from this, the existing customers should also be paid regular attention, so that they remain loyal to not only iPad but to Apple Inc.

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