Business Expansion Strategy for New Look Retailers Ltd.

The paper illustrates the marketing expansion strategies for ‘New Look Retailers Ltd’. The company wants to expand its operation within the retail market of Vietnam. The marketing framework that has been used includes situational analysis, understanding of the target markets, market entry strategy, implementation of marketing plan, budgeting, control and monitoring. The overall analysis is going to help in understanding whether Vietnam has a conducive environment for business operations or not.

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