Branding Strategy of Starbucks

Starbucks is one of the best retailers for coffee in the world. It sells a variety of beverages which includes espresso, teas of different flavor, sandwiches, pastries, and other snacks. It also deals in packaged coffee which is sold in grocery stores. The company has developed an unconventional marketing strategy to establish a unique position in the market among the competitors. The brand development strategies of Starbucks would include the brand vision of the company, the promises of the brand to the customers, actual delivery of such services and positioning the brand in the world market. The company was started with the vision of offering excellent quality coffee and best ambience, which the company was successful in delivering. Starbucks was the first to introduce internet facility for its customers within the coffee shops. Thus, it can be concluded that starbucks has established itself as a brand for coffee. People think of coffee and the next word that comes to their mind is Starbucks.

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