B2B marketing strategy for Saxon Plumbic Services London Ltd

The paper highlights the business-to-business operation of Saxon Plumbic Services London Ltd and advantages and disadvantages of expanding their services within business to customer segment. Through the analysis, the importance of allocating sales force and personal selling process for the new market venture of the organisation has been noted. It has also been recommended that the territorial and customer oriented sales force structure increased the business reputation within the new market segment of Manchester.

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