International HRM Strategy of Venturi Automobiles

The report has detailed the HR strategies of Venturi Automobiles in terms of their likely joint venture activities with Beiqi Foton Company Ltd. in the market of China. The overall discussion of the report has evaluated the company background, human resources management of China and differences in the personnel management processes within automobile industry of China. The increased demand of automobiles and improvement in the market of electric vehicles has influenced the joint venture of foreign multinational organizations within the market of China. China has demonstrated 9% hike during the first half of 2014. As per the research report of Pike research, it can be predicted that the market for BEV can display huge demand and potential within the year of 2017. Liberal government regulations, foreign trade investment policies in China and free trade zone in Shanghai are the major drivers for the joint venture activities for Venturi Automobiles. The PESTEL analysis of the China market has also detailed the market drivers and barriers in terms of entering the China market. The further discussion has evaluated HRM strategies for the organization to expand their market within China through joint venture. The overall analysis of the report has emphasized on process of hiring and selection along with training and development programs for joint venture of Venturi Automobiles in China market. It has also evaluated the performance appraisal process, reward and recognition management as well as employee involvement process for the adaption of cross-cultural differences of China market. Finally, the discussion has proposed significant solutions as per the evaluation of the HRM strategies of the organization of China market.

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