Employee relations and engagement have evolved into crucial aspects which drive organizational performance. Many large organizations believe in implementing strategies which foster employee engagement and relationships with the firm. The development of such aspects increases employee morale and their satisfaction. From the organizational point of view, such strategies led to greater productivity. The present study incorporates a dedicated effort towards analysing the importance of employee relations and engagement and their strategic fit with each other and with the organization. For a better evaluation of the subject matter, the analysis incorporates studying the strategies related to employee relations and engagement existing in the renowned pharmaceutical company Boots, located in the U.K.
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