Purpose – This paper aims to identify factors which can improve employee motivation in fast food industries and recommend strategies for fast food companies to improve employee’s motivation in effective manner. Design/methodology/approach – This paper quantitatively analyzes data collected by doing survey on 50 employees of 10 fast food restaurants located in London in order to address the research problem. Findings – Financial remuneration, job empowerment, safety workplace environment, personal development opportunity are most important contributors in motivating an employee working in fast food companies. Maslow’s need hierarchy model and Hertzberg’s two factor model can be effectively used by managers of fast food companies to enhance employee motivation level. Research limitations –The researcher fails provide mathematical and logical justification of the significance of higher order needs such as self esteem and self actualization in context to motivation level of employees working in UK fast food industry. Originality/value – Very few researchers have tried to establish statistical validation of Maslow’s need hierarchy model and Hertzberg’s two factor theory in context to fast food industry in UK, hence this research work will explore an area of employee motivation which is complemented with scarce literature.
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