The paper identifies and evaluates the organisational problem situation of Starbucks Corporation through analysing its internal and external environments. The importance of change management has been analysed in detail. Through the overall analysis, Kotter’s 8-step change management model has been suggested for appropriate solutions in terms of successfully implement the changes in the organisation.

The paper illustrates the impact and credibility of the reference groups and online word-of-mouth referral marketing process to influence the behaviour of new consumers in terms of their decision making process to join online dating sites. Through the overall analysis, it can be seen that widespread negative reviews can hugely affect the brand reputation of these dating sites, which subsequently cause distraction, and loss of potential visitors and users of the services.

In this paper, the importance of business ethics in modern world has been analysed. The paper illustrates the theories related to business ethics and practices carried out by renowned companies like Mark and Spencer and Shell. Through the code of ethics of these companies, it can be confirmed that reputation has considerable influence due to ethics.

The study is based on evaluating the effects of liberalization on internationalization of organisation across the borders of different developing and developed countries mainly the UK. The discussion has elaborated market entry procedures of foreign organisations, which have opened the door for new opportunities while developing economic condition of the host countries. These processes have also improved the lifestyle of the consumers in different host countries of these internationalized organisations. Alternatively, the new market entrants have also generated higher competition for the domestically focused organisations. This situation has not only reduced the profitability and market share of the local firms, but also has enforced a number of local firms to sell their businesses to the international giants. Hence, the report has elaborated a number of market strategies that can assist the local firms to strengthen their competitive position to ensure their long-term profitability and sustainability.

In the current study, The FiReControl project of the English Fire and Rescue Service are discussed in details. The project had faced so many numbers of delays and costs inflation during the lifetime. As a result, the Department terminated the project during the year 2009. FiReControl mainly faced the biased project planning which did not support their fundamental requirement of success. Project execution approach and regional structure increased complexity, as they are instable management control in the Department. Major issues were stated that the project was unable to implement technologies in the Fire and Rescue Services. Project background analysis helped to obtain best possible insight on the issues and problems faced by the project. It can be said that, three main dialects are aimed by the Department to improve their services like accommodation, information technology and business change. Project leadership or management and project planning are the main weakness of the project.