About General Management

Although General Management is not a particular subject domain in MBA or other identical degree courses, but it involves various aspects of business management. Topics like management practices, strategy implementation, organizational case studies, project management, etc. can be categorized under this section. General Management essays can include a wide variety of sub domains that are covered in a typical MBA course. We have aimed to cover as much essay topics as possible under this segment so that you do not have to look for essay samples anywhere else.

Essays on General Management

We have found 218 essays on General Management


Strategic Analysis of Emaar Properties

12 pages (3000 words) , Report

The report is based on the study of the strategic management of Emaar Properties; a UAE based Real Estate Company. The first part of the discussion has detailed the company overview and their vision and mission statements. It has also detailed the current strategic movement of the organization. The organization mainly follows the focused differentiation strategy and diversification strategy to expand their business across the world. The next section has detailed the macro-environmental factors of the UAE market such as political and legal, technological, socio-cultural and environmental factors. The analysis of these fact ors has assisted in the evaluation of the opportunities and threats of the business within the domestic and international market. The discussion has also evaluated Porter’s five forces framework to analyze the competitive position of the organization within its operated market. Therefore, it has detailed the strength, weaknesses and distinctive competencies of the organizations. The last section of the report has discussed the major strategic issues and challenges which includes employee retention, maintenance of product quality etc. hence, the study has offered a number of solutions and their implementations that can assist the organization to enhance their long-term market operation.

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Concept and Product Testing of Nespresso Lattissima

12 pages (3000 words) , Research Proposal

The report is based on designing the concept testing and product prototype testing procedure for the new product development process of Nespresso Lattissima. The product is a single serve coffee-espresso machine of Nestlé Nespresso S.A., which includes unique features such as one-touch milk frother technology and auto rinsing facility. The further discussion regarding the concept testing process has detailed the aim and objectives of the procedure as well as the suitable respondent for the market research process. The objective of the concept testing is targeted to analyze the acceptability of the concept within the potential marketplace. The targeted respondents include current users of Nespresso coffee machines, specialists from Specialty Coffee Association of America and importers from six major coffee import countries. The report has suggested focus group discussion for the successful completion of the concept testing process. The organization needs to select 8-10 respondents from each group to conduct the research. This process will allow the organization to gather in-depth details of the market while incurring less expense. This section has also evaluated the justification and limitation of this research process. The second section has discussed the product testing process, which will focus on relating the customer experience regarding the product prototype with the product concept. It will assess the feasibility and acceptability of the finished product within the marketplace. This research process has selected quantitative as well as qualitative aspect to gather insight from market. The quantitative process includes online survey and conjoint analysis while the qualitative part considers focus group discussion. The report has detailed the implementation process of these research metho0ds with sample questionnaire. Finally, it has discussed the justification as well as the limitation of the research processes in the product testing method.

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Retail Market Development strategies for Bedford (UK)

9 pages (2250 words) , Report

The report is based on the discussion regarding the retail market development and market growth of Bedford Borough in terms of the changes in the demographics of that location. The demographics of Bedford Borough have displayed significant changes over the last few years. The population of this location has grown by 9% since 2011. It has also been predicted that the population will further grow significantly within 2021. Along with the population, the market has witnessed huge growth in the birth rate while the mortality has decreased respectively. A huge portion of the population is residing within the urban location which has displayed a large number of young populations. The increased life expectancy and low mortality has also enhanced the population aged between 65 to 84 years. Therefore, the study has analysed the increased and changed behaviour of these populations towards the retail consumption of Bedford. The analysis has demonstrated that the retail industry of Bedford has significantly grown over last few years. It has secured 9.5% market share of Bedford. Therefore, it has secured the second leading position within the market. The industry has also displayed increased rate of employment within the location. On the other hand, the retail industry of Bedford mainly consists of small and medium sized organisation. It lacks sufficient number of large retail businesses. Hence, this situation can cause increased demand but low supplies in terms of the retail sector of Bedford.

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The Role of the Private Sector in Omanization

13 pages (3200 words) , Research Proposal

The research proposal paper illustrates the role of private sectors in terms of Omanization. It analyzes the barriers and problems related to the application of Omanization within the private sectors of Oman. The research study focuses on secondary data collection procedure. The secondary data collection will follow both the internal as well as external sources. The research method will utilize both the quantitative as well as qualitative analysis techniques.

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A case study on Takata Air Bags

8 pages (2000 words) , Report

The paper illustrates competitive position analysis of vehicle airbag business of Takata Corporation and discusses the expected impacts of the recommendations on the current business situation of the organization. Through the overall analysis, it can be seen that The Utilization of CPM matrix has enabled potential strength as well as weaknesses of the organization in comparison to the competitors. The EFE matrix has evaluated the opportunities and threats of the organizations external environment.

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The General Management Essay Examples: Get Best Ideas for your College Essays

If you have enrolled yourself in an MBA course, chances are that you are losing sleep getting your head around so many subjects. Each of them consists of countless theories and models that you need to memorize and learn to implement them in a given situation. Many academicians agree that students often find it quite challenging to nail their general management essays, as it involves various aspects. They often fail to understand what all they should include in an essay.

Students often struggle to understand certain theoretical concepts, especially those of project management and strategy implementation. Project management reports often require the use of special tools like MS Projects, which itself is quite difficult to learn. Moreover, in case of essays that involve strategy implementation, the students are not only expected to have a robust knowledge about the theories but also about how they can be applied in different real life situations. Essays involving strategy implementation cannot be nailed by simply memorizing text books. One needs to have critical thinking and good decision making abilities. As a student you need to make sure that you essay contains the best possible solution to a given problem.

General management essays can be quite challenging at time, especially when you are writing one for the first time. Essayexamples4u is here to give you the best academic support that you can wish for. While writing an essay, wouldn’t you wish to have a well written sample that you refer to? A paper that can give you a clear idea of the best practice in academic writing? Our database of free essay samples aims to do that exactly. If you are stuck with a general management essay, simply go to the search section and type in the keywords that best defines the topic of your essay. Given the massive stature of our essay database, you are highly likely to find an essay that closely resembles the one that you are writing. Now you can use our essay samples to prepare an excellent piece of work for yourself and fetch good grades that you have been dreaming of.

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