The paper illustrates different way of utilizing the information system, to enhance organisational customer relationship management (CRM). The analysis has evaluated the importance of CRM process of the competitiveness of any organisation by allowing them to enhance the operational excellence, product leadership and consumer intimacy. Consumer value creations, multi-channel integration, information management through CRM, eliminate the bargaining power of their potential consumers.Preview Essay
The paper illustrates the different aspects of business ethics and sustainability that affects the organisational performance. The study has indicated the immoral and unethical usage of media as one of the major challenges of organisations nowadays. The theoretical analysis has emphasised on developing the social responsibility activities for different stakeholders group to enhance the overall sustainability of any organisation.Preview Essay
The paper illustrates the start-up business plan for university moped rental services in UK. An elaborated view on business concept and model of Bradford Moped Rental Inc and detailed market analysis and business strategy has been provided. Through the evaluation, it can be said that the business is a feasible option.Preview Essay
The report is based on the start-up business plan for Lexi Western wear Inc. This is a small specialty clothing retail store planned to be situated in 90 Carl Street, Cole Valley, Los Angeles, California. The retail outlet will be specialized in selling clothing materials, accessories and jwelleries to the female consumers of Los Angeles. The organisation is targeted to fulfill the demand and clothing preferences of 18 to 35 years of the female consumers in Los Angeles which represent the 11% and 15% of the market respectively. The fashion clothing industry is rapidly growing in Los Angeles. Over 19% of the manufacturing firms of Los Angeles are focused towards the apparel industry of the location. Growing GDP rate is also incresing the demand of the potential market. The organisation will start its business in a partnership form. The ownership of the company will be handled by two personnel. As a top management I will handle the decision making process of sales, marketing and promotional process. The other partner will handle the administrative work. During the initial two years the organisation will possess 8 employees in four major departments such as sales, product customisation, customer service and billing and front desk. All of the employees need to be graduate with adequate experience in their respective field. The primary investment will be done by the owner of the company. A certain part of the finance will be accumulated from bank loan. The projected sales forecast and cash flow have demonstrated sustainable growth within the five years of its operation. According to the break-even analysis the organisation can generate profit within the third month of its operation. The possible drop in growth rate of the industry, price competiton, new product introduction by competitors, faliure of suppliers to provide products within right time and advancement of sales technologies can hamper the expected growth rate of the organisation. The orgaisation need to concentrate of continuous updation of their training process and process techniques as per the changing requirement of the society. They also need to improvise their products and services according to the changing market demand.Preview Essay
The paper illustrates the internationalization path of Petrobas through detailed business concept and internationalization theories. Through the analysis, it has been found that the company needs to increase their domestic offerings to attract a large portion of new market segments. The organisation also needs to focus on different economically developed parts of the USA and UK to strengthen their market position.Preview Essay
If you have enrolled yourself in an MBA course, chances are that you are losing sleep getting your head around so many subjects. Each of them consists of countless theories and models that you need to memorize and learn to implement them in a given situation. Many academicians agree that students often find it quite challenging to nail their general management essays, as it involves various aspects. They often fail to understand what all they should include in an essay.
Students often struggle to understand certain theoretical concepts, especially those of project management and strategy implementation. Project management reports often require the use of special tools like MS Projects, which itself is quite difficult to learn. Moreover, in case of essays that involve strategy implementation, the students are not only expected to have a robust knowledge about the theories but also about how they can be applied in different real life situations. Essays involving strategy implementation cannot be nailed by simply memorizing text books. One needs to have critical thinking and good decision making abilities. As a student you need to make sure that you essay contains the best possible solution to a given problem.
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